Apple is developing a groundbreaking digital health subscription called Apple Health+ AI Service, set to launch in 2026, according to a new report from Bloomberg.
The tech giant aims to redefine how users manage personal wellness by integrating artificial intelligence and expert health guidance directly into its ecosystem. The service represents Apple’s most ambitious step yet in merging technology with preventive healthcare.
At the core of this initiative lies an AI-powered health coach, which will deliver customized wellness insights, track nutrition, and provide medically-informed video tutorials — all built upon Apple’s existing Health app infrastructure.
Inside Apple’s AI-Driven Health Revolution
According to Bloomberg’s Mark Gurman, the Apple Health+ AI Service will serve as a premium subscription offering within the company’s expanding suite of digital services.
The service is expected to include:
A comprehensive redesign of the Health app interface.
A virtual AI coach capable of analyzing fitness, sleep, diet, and vital metrics.
Instructional videos led by licensed health professionals.
Nutrition tracking powered by real-time data and predictive analytics.
The system will use Apple Watch and iPhone data to generate personalized recommendations, helping users optimize exercise routines, manage stress, and improve overall lifestyle habits.
Gurman reported that the AI Health Coach is one of Apple’s most advanced AI initiatives to date:
“If successful, it could make Apple one of the first major tech firms to gain significant traction in the AI health assistant space.”
Why Apple’s Health+ Move Matters
Analysts describe the Apple Health+ AI Service as a pivotal development in the growing digital health market, which is projected to exceed $900 billion globally by 2030.
Tech industry analyst Ben Bajarin of Creative Strategies said:
“Apple’s Health+ model fits perfectly into its broader AI and services strategy. It strengthens customer loyalty and positions Apple as a serious player in health technology.”
Medical professionals also view the integration of guided videos and AI-powered insights as a step toward accessible healthcare education.
Dr. Lillian Carter, a digital medicine researcher at Stanford University, noted:
“If Apple maintains clinical accuracy, this could close the gap between consumer technology and professional health guidance.”
Expanding Apple’s AI and Subscription Ecosystem
The Apple Health+ AI Service fits into Apple’s broader 2026 AI expansion roadmap, which also includes:
A revamped Siri 2.0 powered by generative AI.
An AI-enhanced search tool designed to compete with Google and OpenAI.
New on-device intelligence models for improved privacy and performance.
This marks a strategic shift toward building recurring revenue through personalized digital experiences — a move already seen with Apple Fitness+, News+, and TV+.
By leveraging existing device sensors and health data, Apple aims to increase daily user engagement and extend the Health app’s influence across its hardware ecosystem.
Industry observers suggest that Apple’s entry into AI wellness could outpace current competitors like Samsung Health and Google Fit, both of which lack comparable AI-driven coaching systems.
What’s Next: Launch Timeline and User Expectations
Bloomberg reports that internal testing of the Apple Health+ AI Service is already underway, with limited trials expected to begin in early 2026 for select Apple employees.
Public availability is projected for late 2026, coinciding with the expected release of watchOS 12 and the next-generation Apple Watch Ultra 3 — both of which are expected to feature enhanced biometric sensors.
Consumers can expect:
Cross-device synchronization between iPhone, Apple Watch, and iPad.
Subscription pricing similar to Apple Fitness+ (around $9.99/month).
Integration with Apple’s HealthKit API, allowing developers to build AI-powered wellness extensions.
The anticipated rollout positions Apple as a frontrunner in AI-driven preventive healthcare, with the Apple Health+ AI Service likely setting a new benchmark for digital wellness innovation.
