The British Academy of Film and Television Arts (BAFTA) has announced that Clare Binns, creative director of Picturehouse Cinemas and Picturehouse Entertainment, will receive the Outstanding British Contribution to Cinema Award at the upcoming BAFTA Film Awards on February 22.
Binns has spent more than four decades shaping the British film industry. Known for her commitment to diverse and independent storytelling, she has built a reputation as one of the most influential figures in film exhibition. Her leadership at Picturehouse has ensured that arthouse films, blockbusters, and community-driven programming all find space on the big screen.
Under Binns’ guidance, Picturehouse Cinemas introduced inclusive screenings such as parent-and-baby, over-sixties, relaxed, and even dog-friendly showings. She also expanded outreach programs, collaborating with Brixton Soup Kitchen and Poetic Unity at The Ritzy Cinema. Additionally, she partnered with Refuge, the U.K.’s leading domestic violence charity, to raise awareness and funds through cinema events.
Emily Stillman, chair of BAFTA’s Film Committee, praised Binns’ impact: “Clare Binns’ unwavering commitment to diverse storytelling and her belief in the power of cinema is inspirational.” Binns herself expressed gratitude: “I was totally blown away when I heard that I was getting this award. I’m thrilled not just for myself but for everyone who has worked with me throughout my career and continues to support the mission to welcome audiences into local cinemas.”
Binns began her career as a cinema usher in the early 1980s before becoming a projectionist and later manager at London’s Ritzy Cinema. She went on to run Zoo Cinemas before joining Picturehouse in 2003. Since then, she has balanced film culture with commercial success, steering Picturehouse through industry changes while maintaining its reputation as a hub for both mainstream and independent films.
Her influence extends to the festival circuit. Binns helped establish Sundance London and later launched Picturehouse Create. She also supported the integration of Picturehouse venues into local and international film festivals, strengthening the U.K.’s cultural presence on the global stage.
The BAFTA Film Awards, hosted by Alan Cumming, will celebrate Binns’ achievements alongside the year’s best in cinema. Her recognition highlights the importance of visionary leadership in ensuring that film remains accessible, diverse, and deeply connected to communities across the U.K.
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