Devil Wears Prada 2’ & ‘Toy Story 5’ Trailers Break the Internet with 140M+ Views

Disney has delivered a major marketing shockwave after releasing the first trailers for Devil Wears Prada 2 and Toy Story 5, both generating more than 140 million global views within their first 24 hours.
The surprise simultaneous release took place on Thursday across all major platforms.
According to studio data, Devil Wears Prada 2 led with 185M views, while Toy Story 5 followed closely at 142M views.
The strategy marks one of Disney’s most aggressive dual-launch campaigns ahead of the 2026 summer box office slate.
The performance positions both films as early frontrunners for next year’s blockbuster season.

Viewership & Performance Stats

Disney announced that Devil Wears Prada 2—featuring the reunion of Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci—recorded the second-highest trailer debut of 2025 with 185M views.
The trailer also became the most-viewed on Instagram this year with 79M views and drew another 60M on TikTok.
Directed by David Frankel, the film is set to open the summer slate on May 1, 2026.

Meanwhile, Toy Story 5 achieved 142M views within 24 hours, surpassing early drops of animated competitors such as Despicable Me 4 and Kung Fu Panda 4.
The trailer’s Instagram launch led with 47M views followed by 37M on TikTok, while total social media activity topped 142,000 mentions across platforms.

Analysts & Industry Commentary

Industry analysts note that the positive sentiment surrounding both franchises played a decisive role in boosting engagement.
Early reactions praised Devil Wears Prada 2 for its return to the iconic Runway office setting and for teasing the original cast’s dynamic chemistry.
For Toy Story 5, conversation largely focused on the film’s reported “toys vs tech” theme, which many called timely and relevant for a new generation of younger audiences.

Marketing analysts told Deadline that Disney’s decision to release both trailers on the same day “created competitive momentum” and pushed both titles into trending positions on X/Twitter, where they reached No. 2 and No. 3 on the search charts.

Franchise Ranking Outlook

The early numbers reinforce Disney’s strong position heading into the 2026 box office cycle.
Devil Wears Prada 2 is expected to compete for one of the top live-action openings of next summer, driven by its multigenerational fanbase.
Meanwhile, Toy Story 5 enters the race with significant expectations; the franchise has already generated over $3 billion globally, with Toy Story 4 holding Pixar’s domestic opening record at $120.9M.
If early engagement indicators hold, both films could anchor Disney’s theatrical performance for Q2 and Q3 of 2026.

Upcoming Announcements

Disney is expected to release extended trailers and cast interviews for both films in Q1 of 2026.
New promotional footage for Toy Story 5 is anticipated during the studio’s June showcase event.
Meanwhile, Devil Wears Prada 2 is scheduled for its first full-length trailer drop in early spring, ahead of global press tours and premiere announcements.

SOURCES

📌 Deadline
📌 Variety
📌 The Hollywood Reporter
📌 Disney Media Distribution

With Devil Wears Prada 2 and Toy Story 5 surpassing major viewership benchmarks in just one day, Disney has positioned both titles as early box-office contenders for 2026. The unprecedented dual trailer strategy and strong initial engagement suggest continued momentum as each franchise enters its promotional cycle.