KJ Apa Stuns in AFM-Bound Romantic Dramedy ‘Falling’ You Can’t Miss

KJ Apa, known for his role in Riverdale, is headlining the upcoming romantic-dramedy Falling, which has been officially added to the American Film Market (AFM) slate by sales partners The Exchange and Voltage Pictures. The film, also starring Isabel May, Archie Renaux, and Emma Laird, was shot last year across the UK and Malta. Falling explores themes of friendship, love, and betrayal as its central characters navigate complex emotional dilemmas. The project is directed and scripted by James and Colin Krisel and funded by Gulfstream Pictures. Voltage Pictures will handle international representation while UTA Independent Film Group manages domestic sales.

Main Details

Falling centers on Johnny (KJ Apa), a hopeless romantic caught between loyalty to his best friend Jack and his feelings for Jillian, Jack’s girlfriend. The cast also includes Isabel May (Scream 7), Archie Renaux (Alien: Romulus), and Emma Laird (Mayor of Kingstown). The production was financed by Gulfstream Pictures, which previously collaborated with Renaux on Amazon’s rom-com Upgraded. Producers include Mike Karz, Bill Bindley, Piers Tempest, Matt Luber, and Lena Roklin, with Dakota Rosen and Tom Salentine as executive producers.

Quotes & Reactions

Brian O’Shea, representing Voltage Pictures internationally, highlighted the film’s “compelling exploration of love and friendship in a modern setting.” Industry analysts note that KJ Apa’s involvement strengthens the project’s appeal, citing his proven box-office and streaming draw from Riverdale. “Casting Apa gives the film a built-in audience while maintaining strong character dynamics,” said a source familiar with AFM acquisitions.

Impact Analysis

With its AFM inclusion, Falling positions itself for global distribution and streaming deals, potentially enhancing KJ Apa’s profile in the romantic-dramedy genre. Industry watchers suggest that the combination of UK and Malta locations adds a cinematic scope that may attract international buyers. The project could influence streaming platform content strategies for 2026, particularly for films blending romance and comedy with drama.

What’s Next

Falling will debut at the American Film Market, where sales and distribution deals are expected to be finalized. Official release dates for theaters or streaming platforms have not yet been announced. Updates regarding trailers and promotional events will likely follow post-AFM showcase.

Sources

• Deadline: KJ Apa, Isabel May, Archie Renaux & Emma Laird Romantic Dramedy ‘Falling’ Heads To AFM

• Voltage Pictures: Official Website

• Gulfstream Pictures: Official Website