Kylie Jenner’s SKIMS Bikini Campaign Draws Praise From Hailey Bieber

Key Points

• Kylie Jenner posed in a curve-hugging SKIMS bikini set for the brand’s Everyday Cotton campaign.
• The look featured sleek black and beige bikini sets with fitted bras and matching underwear.
• Jenner’s confident posing and SKIMS’ signature minimal aesthetic made the campaign go viral.
• Hailey Bieber reacted to the photos, commenting she was “very obsessed with” Jenner’s look.
• The campaign quickly became a trending moment across social media.

Kylie Jenner’s Viral Swimwear Moment

Kylie Jenner has once again proven her ability to dominate fashion campaigns, this time with a striking bikini look for SKIMS. The Kardashians star posed in a sleek set from the brand’s Everyday Cotton collection, showcasing both black and beige designs.

The fitted bras and matching underwear highlighted Jenner’s curves, while the clean lines and understated styling delivered SKIMS’ signature “barely-there” glam.

Hailey Bieber’s Reaction

Among the many celebrity reactions, Hailey Bieber stood out with her enthusiastic response. She commented on Jenner’s post: “Very obsessed with.” The remark quickly caught attention, adding to the buzz surrounding the campaign.

SKIMS’ Ongoing Influence

Founded by Kim Kardashian, SKIMS has become known for viral campaigns that blend minimal design with high-profile celebrity endorsements. Jenner’s latest shoot continues that tradition, reinforcing the brand’s dominance in the fashion and lifestyle space.

What Happens Next?

With Jenner’s campaign already trending, SKIMS is expected to see another surge in visibility and consumer interest. As the brand continues to expand globally, collaborations with high-profile figures like Jenner and Bieber ensure its cultural relevance remains strong.