Mia Khalifa Reacts to Kim Kardashian’s SKIMS Israel Expansion – Here’s What She Said

Mia Khalifa has once again made headlines after commenting on Kim Kardashian’s SKIMS brand expansion in Israel. The 32-year-old media personality reacted to reports that Kardashian plans to open 15 SKIMS stores in the country through a partnership with Irani Corp. Khalifa’s tweet suggested disapproval, calling SKIMS a “litmus test” for consumers. According to reports, online sales for the new stores are set to begin on November 10, while selected in-store locations will open in December.

SKIMS Expansion Details

Kim Kardashian, 45, has been steadily expanding her shapewear brand SKIMS internationally. The new deal with Irani Corp marks the first major launch of SKIMS in Israel, with 15 physical stores expected to open by next year. Online sales will start in early November, while in-store launches will take place at selected Factory 54 outlets in December. The expansion into Israel follows other recent SKIMS product launches, including the Faux Hair Micro String Thong, which sold out within 24 hours last month. Industry analysts note that the brand’s growing international presence reflects Kardashian’s strategic focus on the Middle East market.

Mia Khalifa’s Reaction

Mia Khalifa, who previously worked in the adult entertainment industry and has become a media personality, publicly criticized the expansion on social media. She tweeted, “Wearing sk*ms is such a litmus test bc you either gotta be bird brained or not care, but I guess those are the same thing.” Khalifa’s remarks have attracted significant attention online, as she has a history of commenting on Kardashian and other celebrities. Analysts point out that her critique could spark discussions about the cultural implications of brand expansions in politically sensitive regions.

Public and Industry Reactions

The reaction to Khalifa’s comment has been mixed. Some social media users supported her perspective, while others defended Kardashian’s business decisions. Despite the online debate, industry experts say such comments rarely affect the commercial success of globally recognized brands like SKIMS. Instead, the attention may generate additional publicity, potentially boosting brand visibility in new markets. Fashion and business analysts emphasize that celebrity endorsements and social media commentary play a significant role in shaping public perception, even if they do not directly impact sales.

Impact on SKIMS and Kardashian

While the controversy has created online buzz, SKIMS’ expansion plans are likely to continue as scheduled. The launch in Israel is part of a broader strategy to strengthen the brand’s global presence. Analysts suggest that SKIMS’ continued success depends on product innovation, strategic partnerships, and marketing in key international markets. In addition to SKIMS, Kardashian is balancing other projects, including her acting and producing work for Hulu, which may influence public attention on the brand.

Upcoming Developments

Kim Kardashian is currently promoting her new Hulu drama “All’s Fair,” where she stars as Allura Grant alongside actors Sarah Paulson, Naomi Watts, Niecy Nash, and Glenn Close. Meanwhile, SKIMS is preparing for its online sales launch in Israel on November 10, followed by the opening of selected in-store locations in December. Observers will be watching both the brand’s commercial performance and any further reactions from public figures like Mia Khalifa.

Mia Khalifa’s comments on Kim Kardashian’s SKIMS expansion in Israel have drawn widespread attention, highlighting how celebrity opinions can influence social media discussions. While the remarks may spark debate, SKIMS’ international growth strategy appears unaffected, with new stores and online sales set to launch as planned. The coming months will reveal how public reactions and social media engagement impact the brand’s reputation in the Middle East.