Michael Willis Heard, the TikTok creator behind the viral “Yes King” affirmation videos, has died, as confirmed by his daughter, Mykel Crumbie. The news was shared via an emotional Facebook post on November 9, 2025. Heard, known online as @loveandlighttv, became a beloved figure for his motivational content centered on self-love, spirituality, and empowerment. While tributes continue to pour in across social media, the Michael Willis Heard cause of death has not yet been publicly disclosed, leaving fans with questions and grief.
Heard was believed to be from Elyria, Ohio, and rose to prominence on TikTok for his charismatic delivery and affirming tone. His signature phrases — “Yes King” and “Love yourself” — became viral soundbites used in thousands of videos and memes.
Heard’s videos often featured direct-to-camera messages encouraging viewers to embrace their worth and reject negativity. His unique style, blending emotional intensity with spiritual encouragement, helped him stand out in a crowded creator landscape.
His daughter, Mykel Crumbie, confirmed the news in a heartfelt Facebook post:
“My daddy man… I’ma miss you so much king this is crazy to me and you really messing up the family with this one.”
She added, “IDC who didn’t love my father and didn’t like his lifestyle and WISHED DEATH ON HIM,” expressing both grief and frustration.
The post quickly circulated online, prompting an outpouring of tributes from fans and fellow creators:
Many users shared clips of Heard’s most iconic videos, celebrating his legacy and message of self-acceptance.
Heard’s affirmations became rallying cries for online communities seeking positivity and emotional support. His content resonated with viewers navigating personal struggles, identity, and mental health.
Despite occasional criticism for his delivery style, Heard’s authenticity and consistency earned him a loyal following. His death marks the loss of a unique voice in digital media — one that prioritized emotional connection over trends.
As of now, no official memorial plans have been announced. However, fans are organizing tribute videos and hashtag campaigns to honor Heard’s legacy.
The family has requested privacy as they grieve, and updates on memorials may follow in the coming days. The Michael Willis Heard cause of death remains undisclosed, but his impact on digital culture is undeniable.
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