Samsung Q3 Smartphone Market Share Hits 19%, Reclaims Global Lead

Samsung Electronics has officially reclaimed the top spot in the global smartphone market for Q3 2025, according to new data from industry tracker Omdia. The South Korean tech giant shipped 60.6 million smartphones worldwide, securing a 19% market share and surpassing key rivals including Apple. This marks a 6% year-over-year growth, driven by strong performance from its latest foldable devices and budget-friendly Galaxy A-series models. The achievement reinforces Samsung’s strategic balance between innovation and affordability.

Samsung Q3 smartphone shipments reached 60.6 million units globally in July–September 2025, according to Omdia’s quarterly report. The company’s 19% market share places it ahead of Apple, which shipped 56.5 million iPhones for an 18% share. The growth is attributed to Galaxy Z Flip 7, Galaxy Z Fold 7, and Galaxy A07/A17 models. The data reflects Samsung’s global performance, with strong traction in emerging markets and premium segments. The company’s product diversification strategy continues to drive competitive advantage.

Shipment Data and Competitive Rankings

• Samsung Q3 2025:
  • 60.6M units shipped
  • 19% global market share
  • Up from 57.5M units in Q3 2024 (6% YoY growth)
• Top Contributing Models:
  • Galaxy Z Flip 7
  • Galaxy Z Fold 7
  • Galaxy A07 and A17 (high-volume drivers)
• Global Rankings:
  • Apple: 56.5M units (18%)
  • Xiaomi: 14%
  • Transsion: 9%
  • Vivo: 9%

Samsung’s performance reflects strength across both flagship and entry-level categories.

Quotes and Reactions

Omdia analyst (via report):

“Samsung’s diversified portfolio continues to resonate across global markets, especially with foldables and A-series devices.”

Tech industry expert on X:

“Reclaiming the top spot in Q3 shows Samsung’s ability to execute across price tiers and regions.”

Market watchers expect Samsung to maintain momentum heading into Q4.

Strategic Positioning and Market Dynamics

Samsung’s Q3 resurgence highlights the effectiveness of its dual-track strategy: pushing innovation in foldables while expanding reach with affordable models. The Galaxy Z Flip 7 and Fold 7 solidified its premium appeal, while A-series phones captured volume in price-sensitive markets. Apple remains close behind, but Samsung’s ability to grow year-over-year in a saturated market signals strong brand health and operational execution.

The result positions Samsung favorably ahead of the holiday quarter.

What’s Next: Q4 Forecast and Product Pipeline

• Q4 Outlook:
  • Holiday demand expected to boost shipments
  • Continued expansion of foldable lineup and A-series refresh
• Upcoming Launches:
  • Galaxy S26 preview expected in December
  • Software updates for One UI 8 across devices
• Market Watch:
  • Eyes on Apple’s Q4 performance
  • Chinese OEMs pushing aggressive pricing in Southeast Asia

Samsung’s leadership in Q3 sets the tone for a competitive finish to 2025.