Sydney Sweeney’s Jeans Ad Sparks Backlash — Aimee Lou Wood Reacts

Actress Sydney Sweeney is facing renewed scrutiny following her defense of a controversial American Eagle jeans campaign. In a recent GQ interview, Sweeney addressed backlash surrounding the ad, which critics say carried racially insensitive undertones. Fellow “White Lotus” star Aimee Lou Wood responded publicly, aligning with photographer Misan Harriman, who condemned the campaign’s messaging. The ad’s play on “jeans” and “genes” has sparked widespread debate across social media and entertainment circles.

Campaign Details and Cast Involvement

The ad in question featured Sydney Sweeney and ran under the slogan “Sydney Sweeney Has Great Jeans.” Critics quickly pointed out the problematic wordplay, suggesting it implied genetic superiority. The controversy intensified when Sweeney dismissed the backlash, saying, “I did a jean ad… the reaction was a surprise, but I love jeans.”

Photographer Misan Harriman criticized the campaign’s implications, stating that it was embraced by racist groups and lacked accountability. Aimee Lou Wood supported Harriman’s stance by liking his Instagram post and reacting with a green nauseated-face emoji, signaling her disapproval.

Industry Reactions and Commentary

Sweeney’s GQ interview drew mixed reactions. She said, “I know who I am. I know what I value,” and added, “I kind of just put my phone away,” referring to how she handled the backlash.

Harriman responded sharply: “Presuming that you are not a white supremacist, at least say how horrified you were by how this campaign was amplified.” His comments gained traction online, prompting further discussion about celebrity responsibility and brand messaging.

Entertainment analysts noted the tension between cast members. While Wood’s reaction was subtle, it added fuel to speculation about interpersonal dynamics within “The White Lotus” cast.

Impact on Public Image and Brand Relations

The controversy has affected Sydney Sweeney’s public image, raising questions about her awareness and response to sensitive cultural issues. While American Eagle has not issued a formal statement, the brand’s association with the ad continues to draw criticism.

Sweeney remains active in her role on HBO’s “Euphoria,” and her focus on work suggests an attempt to move past the incident. However, the backlash may influence future brand partnerships and public perception.

What’s Next for Sydney Sweeney

Sweeney is currently filming new episodes of “Euphoria” and has several upcoming projects in development. It remains to be seen whether she will address the controversy further or take steps to clarify her stance.

Meanwhile, Aimee Lou Wood’s response has sparked broader conversations about accountability in advertising and celebrity endorsements. The entertainment industry continues to monitor the fallout as discussions around race, representation, and branding evolve.