Knitwear, Jumpsuits and Cluedo: Fashion Becomes a Strategy in

In BBC’s hit reality series The Traitors, fashion has become more than just a style statement—it’s a strategy. Contestants use their outfits to shape perceptions, build trust, and even distract rivals. Stylists and fashion psychologists say clothing choices have become central to the game’s intrigue, influencing how players are judged as Faithfuls or Traitors.

Stephen’s Bold Distraction

Traitor Stephen’s wardrobe drew widespread attention online. His knitwear, tucked-in shirts, and flamboyant jumpsuit from Palomo Spain were designed to make him stand out. “He wanted to be seen,” said stylist Carolyn Mair. His playful looks made him appear open and trustworthy, while also serving as a tactical distraction from his expressive face. Stephen admitted his outfits were chosen to divert suspicion: “If I wore clothes that were flamboyant and loud, maybe they’d just say, ‘Stephen, you look great today,’ instead of thinking I was a Traitor.”

Jade’s Innocent Cardigans

Jade’s colorful knitwear, including a £430 Hope Macaulay cardigan, gave her a youthful, innocent image. Stylist Sarah Thomson noted that her playful textures and bright colors acted as a subtle power play, helping her be noticed without undermining her credibility. Similarly, Rachel’s choice of a bold pink and red cardigan in the final episode reinforced confidence and drew attention during tense banishment rounds.

Knitwear as a Shield

Faithful Matthew leaned into cozy jumpers as part of his strategy. “How could I be a Traitor if I’m wearing nice knitwear?” he explained. His fashion choices were designed to project warmth and trustworthiness. Meanwhile, Fiona, a secret Traitor, dressed in soft, maternal styles to appear nurturing and safe, a tactic that helped her gain trust.

Red as a Signal

Color played a powerful role in the series. Harriet and Rachel both wore red during a dramatic round table confrontation. “Red is a real confident ‘I mean business’ color,” said Thomson. Whether intentional or not, the choice amplified the tension and signaled strength.

Fashion as Persona

Series winner Leanne used a bright pink suit to disguise her military background, projecting a ditsy, girlish persona. Other contestants leaned into playful themes—Frankie styled herself after Cluedo characters, while Charlotte regretted overusing dungarees, joking she looked like a children’s TV presenter.

Self-Styled Strategy

Contestants bring their own clothes and style themselves, with minimal guidance from production. Some shop at charity stores, while others invest in designer pieces. Stylists occasionally step in to complete looks, but overall, fashion choices are left to the players. For many, clothing became a way to control perception in a game built on deception.

Fashion as Gameplay

From knitwear to jumpsuits, fashion in The Traitors is more than aesthetics—it’s a psychological weapon. Contestants dress to project innocence, confidence, or flamboyance, shaping how others perceive them. As the show evolves, fashion has become part of its drama, making wardrobes as important as strategy.