Sydney Sweeney has addressed the controversy surrounding her American Eagle campaign for the first time, speaking candidly in a new interview with GQ. The ad, titled Sydney Sweeney Has Great Jeans, aired in July and sparked backlash over perceived messaging tied to “genetic superiority.” Critics accused the brand of promoting eugenics, while political figures like Donald Trump defended the campaign. Sweeney’s comments mark her first public response to the debate that dominated headlines and social media.
Sydney Sweeney spoke out on November 4, 2025, during her GQ Men of the Year cover interview. The remarks came months after the July release of her American Eagle ad, which drew criticism for its wordplay on “jeans” and “genes.” The campaign featured the Euphoria star, who is blonde and blue-eyed, discussing denim quality—prompting accusations of racial insensitivity. Sweeney explained that she chose not to engage publicly at the time, saying she preferred to “put her phone away” and focus on work.
Campaign Timeline and Public Reaction
- Ad Title: Sydney Sweeney Has Great Jeans
- Release Date: July 23, 2025
- Controversy: Accusations of eugenics messaging
- Political Response: Donald Trump called it “the HOTTEST ad out there” on Truth Social
Sweeney told GQ: “I knew, at the end of the day, what that ad was for—and it was great jeans.”
Reactions: Sydney’s Comments and Media Coverage
In her interview, Sweeney said: “I’ve always believed that I’m not here to tell people what to think.” She added: “I know who I am. I know what I value.” When asked about the “genetic superiority” criticism, she replied: “I think that when I have an issue that I want to speak about, people will hear [from me].”
Media outlets including Forbes, USA Today, and People have covered her remarks extensively.
Brand Image and Cultural Discourse
The controversy placed Sweeney at the center of a broader debate on advertising language and representation. While American Eagle did not issue a formal apology, the campaign’s reception highlighted the risks of ambiguous messaging. Sweeney’s decision to remain silent initially was seen by some as strategic, allowing the discourse to unfold without her direct involvement. Her recent comments may help reframe public perception and restore focus on her professional work.
What’s Next: Upcoming Projects and Public Engagement
- Film: Christy press tour underway
- TV: Filming Euphoria Season 3
- Fashion: Expected to appear in upcoming campaigns for Miu Miu and Armani
- Public Appearances: Scheduled for GQ Men of the Year gala in Los Angeles
Sweeney has not indicated plans to further address the ad controversy.
