The official KPop Demon Hunters HUNTR/X Fashion Doll 3-Pack sold out in less than 60 minutes after launching on November 12 via Mattel Creations. The collectible set, featuring heroines Rumi, Mira, and Zoey in their finale outfits, was priced at $150 and quickly became one of the most sought-after merchandise drops of the year. The dolls are expected to ship in Fall 2026.
This rapid sell-out reflects the overwhelming global demand for memorabilia tied to the blockbuster Netflix animated film, which has amassed over 325 million views.
Mattel, Netflix, and Hasbro launched the Demon Hunters HUNTR/X Fashion Doll 3-Pack on November 12 via Mattel Creations. The set features Rumi, Mira, and Zoey in their finale costumes, complete with weapons and certificates of authenticity. The dolls sold out within an hour, driven by fan demand following the film’s record-breaking success. The collaboration was designed to directly address collector interest, with shipping scheduled for Fall 2026.
Product Details and Fan Response
- Each doll includes character-specific weapons and intricate costume detailing.
- The set retailed for $150 USD, with limited quantities available.
- Fans had requested official figures since the film’s release, prompting the collaboration.
- The film ranks among Netflix’s most-watched animated features of the year.
Industry Reaction and Commentary
A spokesperson from Mattel stated:
“We anticipated strong demand, but the speed of this sell-out exceeded expectations. It’s a testament to the franchise’s global reach.”
Reuters noted that the partnership between Mattel, Netflix, and Hasbro was a strategic move to meet niche fan demand with premium-quality merchandise.
Market Impact and Collector Implications
The immediate sell-out signals a robust market for high-end, franchise-based collectibles. Analysts expect secondary market prices for the doll set to rise significantly. The success of this release may influence future merchandising strategies, encouraging studios and toy companies to prioritize limited-edition, premium offerings over mass production.
🔹 What’s Next for Demon Hunters Merchandising
With the success of the HUNTR/X 3-Pack, additional releases may follow. Fans are speculating about potential deluxe editions, solo character packs, or behind-the-scenes concept art books. No official announcements have been made, but industry insiders suggest more collaborations are likely.
