Fubo has officially launched its Channel Store, a centralized platform allowing subscribers to purchase access to third-party streaming apps directly through their Fubo account. The rollout, announced this week, marks a strategic expansion of Fubo’s content ecosystem. Subscribers can now bundle premium services like Paramount Plus, Starz, and DAZN One with their monthly plan. The move follows Fubo’s earlier standalone offerings and aims to simplify content access in a fragmented streaming market.
Platform Features and Service Lineup
The Fubo Channel Store provides a unified interface for users to explore and subscribe to external services. Current offerings include:
- Paramount Plus with Showtime
- FanDuel Sports Network
- MGM Plus
- Starz
- Hallmark Plus
- DAZN One
Notably, NBA League Pass—previously available via Fubo—has been removed following a rights shift to Amazon Prime Video. Subscribers who opt for services with linear channel tie-ins, such as Showtime, gain access to additional cable channels like Showtime 2 and Showcase without needing a traditional pay TV package.
Fubo also offers over 200 free, ad-supported channels to standalone app users—an option typically reserved for legacy cable customers.
Executive Insight: Gandler on Aggregated Experience
Fubo CEO David Gandler emphasized the platform’s user-centric approach:
“We hear consumers’ frustration with having to switch between multiple apps to access their favorite content. The Fubo Channel Store offers an aggregated experience for standalone plans.”
Gandler’s comments reflect a broader industry trend toward consolidation and simplified user interfaces, especially as streaming fatigue grows among consumers.
Impact Analysis: Competitive Edge in Streaming Market
Fubo’s Channel Store differentiates itself from competitors like YouTube TV by not requiring a pay TV subscription for third-party app access. This flexibility positions Fubo as a hybrid solution—offering both live TV and customizable streaming bundles.
With 1.63 million subscribers reported in its latest earnings call, Fubo continues to grow its footprint. While the company hasn’t disclosed how many users engage with its free ad-supported offerings, the Channel Store may drive increased adoption and retention.
What’s Next: Expansion and Subscriber Tools
Fubo is expected to expand its Channel Store catalog in 2026, potentially adding sports-specific services and niche entertainment apps. The company is also developing enhanced account management tools to allow users to track subscriptions, billing, and viewing preferences within the Fubo interface.
As the streaming landscape evolves, Fubo’s aggregated model may serve as a blueprint for future content platforms seeking to balance flexibility with user convenience.
