New York City theater fans have a reason to celebrate this winter. Broadway Week is officially set to begin on January 20, offering discounted tickets to some of the most popular shows currently running in the Theater District. During the promotion, audiences can purchase two tickets for the price of one for select performances, making it one of the most anticipated events on the Broadway calendar. The deal runs through February 12, providing nearly three weeks of savings for locals and tourists alike.
What Is Broadway Week?
Broadway Week is a seasonal promotion designed to make live theater more accessible during the traditionally slower winter months. Organized in partnership with New York City tourism officials, the event encourages both first-time visitors and longtime fans to experience Broadway at a reduced cost. The offer applies to a wide range of productions, including musicals, dramas, and stage adaptations, across multiple theaters.
Shows Participating in Broadway Week 2026
This year’s lineup includes a mix of long-running favorites and newer productions. Participating shows include Aladdin, Chess, The Great Gatsby, and Hamilton. Other productions featured in the promotion are Moulin Rouge!, The Outsiders, Ragtime, Stranger Things: The First Shadow, and Wicked. With such a diverse slate, theatergoers can choose from family-friendly spectacles, dramatic storytelling, and award-winning musical performances.
How to Get Broadway Week Tickets
Tickets for Broadway Week can be purchased exclusively through NYCTourism.com. Buyers must enter the promotional code NYCBW250 at checkout to unlock the two-for-one deal. The offer is valid only for performances scheduled between January 20 and February 12, and availability may vary depending on the show and performance date. As with past Broadway Weeks, popular productions are expected to sell out quickly.
Why Broadway Week Matters
Broadway Week has become a key driver for winter tourism in New York City. The promotion not only helps theaters fill seats during a slower season but also supports local businesses, including restaurants and hotels, that benefit from increased foot traffic. For many attendees, the event offers a rare opportunity to see premium Broadway productions at a significantly reduced price, often encouraging repeat visits or first-time theater experiences.
A Winter Highlight for Theater Fans
With acclaimed shows like Hamilton and Wicked included, Broadway Week 2026 promises to be one of the strongest editions in recent years. Whether attending a blockbuster musical or discovering a new production, audiences can expect world-class performances at exceptional value. As January 20 approaches, theater lovers are encouraged to plan early and secure tickets before availability runs out.
