Key Points
- Erika Kirk, wife of late activist Charlie Kirk, did not attend Turning Point USA’s All-American Halftime Show during Super Bowl LX.
- She later praised the event on social media, calling it “incredible” and saying Charlie “would’ve absolutely loved it.”
- The show featured performances by Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.
- A tribute slideshow of Charlie Kirk played during the broadcast, accompanied by his voiceover.
- Millions tuned in to the counterprogram event, though viewership was lower than the official halftime show.
Erika Kirk Responds From Afar
While Erika Kirk did not make a physical appearance at Turning Point USA’s All-American Halftime Show on February 8, 2026, she shared her thoughts online. Writing on X, she praised the event, saying: “The @TPUSA All-American Halftime Show was so incredible. Charlie would’ve absolutely loved it.”
She thanked the millions who tuned in and expressed pride in the team and artists involved, adding: “It’s okay to love Jesus and your country.”
Performances and Tribute
The halftime show, designed as a counterprogram to the official Super Bowl performance, featured Kid Rock as headliner alongside Brantley Gilbert, Lee Brice, and Gabby Barrett.
A slideshow honoring Charlie Kirk played during the broadcast, accompanied by his voiceover: “I want to honor God in all that I do. I want to be a great husband, a great father. I want to serve this country. I want to try to continue to lead this movement.”
Audience and Reception
Though the event did not match the official halftime show’s numbers, millions of viewers tuned in live and afterward. Erika Kirk concluded her post with a personal note: “Ultimately, this is what it’s all about, making Heaven crowded.… I love you, Charlie baby, this is all for you.”
Context: Competing Halftime Shows
Turning Point USA’s All-American Halftime Show has positioned itself as an alternative to the NFL’s official halftime entertainment. This year’s event coincided with Bad Bunny’s performance, which sparked debate online.
What Happens Next?
With strong viewership and vocal support from Erika Kirk, TPUSA is expected to continue producing counterprogramming events in future Super Bowls. The organization’s blend of music, faith, and patriotism remains central to its mission.
