Hailey Bieber is once again proving her influence in the fashion world, starring in DKNY’s Spring 2026 campaign. The model and beauty entrepreneur showcases a look that blends classic New York edge with modern minimalism, reinforcing her reputation as a defining style figure of her generation.
A Bold Fashion Statement
In the newly released campaign images, Bieber teases a black bralette layered beneath a structured blazer. The pairing creates a sharp yet subtly provocative silhouette. She styles the blazer with relaxed wide-leg denim worn low on the hips, while a striped button-down shirt is knotted around her waist for a casual downtown vibe. Polished black loafers and sleek black-framed glasses complete the look, adding an intellectual, art gallery-inspired tone. The styling demonstrates Bieber’s ability to balance refinement with effortless cool.
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Artistic Atmosphere
Photographed by Mikael Jansson, the campaign unfolds inside an artist’s loft. Shot in striking black and white, the visuals nod to New York’s influential 1960s art scene. DKNY describes the setting as a tribute to the city’s creative culture, where fame itself is treated as art. The raw backdrop, visible studio elements, and minimalist staging give the campaign an editorial authenticity. Bieber’s presence commands the frame, allowing her understated styling and natural charisma to shine.
Effortless Cool
With tousled hair and minimal makeup, Bieber leans into a timeless urban aesthetic. Each look channels New York’s unmistakable attitude—confident, refined, and unapologetically bold. Through this campaign, Bieber demonstrates how a bralette under a blazer can feel both modern and classic. It’s a styling choice that resonates with contemporary city fashion while paying homage to DKNY’s heritage.
Cementing Her Style Legacy
Best known as the founder of Rhode and for her high-profile fashion collaborations, Bieber continues to cement her place as one of the most influential style figures of her generation. The DKNY campaign highlights her ability to embody the spirit of modern city style while keeping it accessible and aspirational.
