Key Points
- Kendall Jenner is the new face of Adidas Originals Superstar in 2026.
- She joins a star-studded lineup including Samuel L. Jackson, Blackpink’s Jennie, Lamine Yamal, James Harden, and Olivia Dean.
- Jenner modeled a red cropped track jacket with micro shorts, styled with classic white Superstar sneakers.
- The campaign also features a luxury crocodile-textured Superstar design.
- The visuals unfold inside a cinematic concept called “Hotel Superstar,” directed by Thibaut Grevet.
Kendall Jenner Joins Adidas Superstar Legacy
Kendall Jenner is stepping into 2026 with bold energy as the newest ambassador for Adidas Originals Superstar. The model and entrepreneur headlines the brand’s refreshed campaign, bringing high-fashion polish to one of Adidas’ most iconic sneakers.
The Look
For the campaign shoot, Jenner wore a fiery red cropped track jacket paired with playful micro bloomer-style shorts. She completed the sporty ensemble with crisp white Superstar sneakers and crew socks, striking a confident and athletic pose.
Jenner also showcased a luxe black crocodile-textured Superstar, which elevated the classic silhouette while retaining its signature shell toe and three-stripe design.
Adidas Refreshes a Classic
The Superstar sneaker, first introduced in 1969, has long been a staple in sports and streetwear culture. In 2026, Adidas is reintroducing the shoe with sharper storytelling and modern design elements. Jenner’s involvement anchors this new chapter, blending heritage with contemporary style.
Hotel Superstar Campaign
The campaign unfolds inside a cinematic world dubbed “Hotel Superstar,” directed by Thibaut Grevet. The creative concept merges fashion, sport, and culture, positioning the Superstar as both a timeless icon and a modern statement piece.
What Happens Next?
With Jenner’s star power and Adidas’ renewed focus on cultural storytelling, the Superstar campaign is expected to resonate globally. Fans can anticipate more bold visuals and collaborations as Adidas continues to expand the sneaker’s legacy in 2026.
