Khloé Kardashian may be stepping back from her role at Good American, the clothing brand she co-founded with Emma Grede in 2016. According to insiders, the once-close business partners are no longer as tight, fueling speculation of a possible feud.
Rumors of Tension
Fans first noticed Kardashian’s reduced involvement when she stopped promoting Good American heavily on social media. Observers pointed out that she hasn’t shared a grid post about the brand since August 2024. Adding to the speculation, content creator @georgiejxmes claimed Kardashian unfollowed Grede on Instagram, and the brand is no longer linked in her bio. Grede, however, still follows Kardashian and other members of the Kardashian-Jenner family.
A source told Us Weekly that their professional relationship has “fizzled out.” The insider explained, “They aren’t close and haven’t been in awhile because they don’t work closely together anymore. It’s been like this for the last year.”
Shifting Focus
While Kardashian remains an investor and ambassador for Good American, sources say her attention has shifted to other ventures. She is reportedly dedicating more time to her podcast project and her Khloud line, with plans to release new products soon. Another insider confirmed the distance between the co-founders, noting that despite their shared history, “Khloé and Emma are not close anymore.”
The Brand’s Future
Good American launched as a size-inclusive denim brand and quickly expanded into activewear, swimwear, and footwear. The company was praised for its commitment to diversity and body positivity, with Kardashian and Grede often appearing together to promote its mission. Now, with Kardashian’s reduced involvement, fans are left wondering how the brand will evolve. Grede, who also works with Kim Kardashian’s SKIMS and other ventures, continues to play a central role in Good American’s operations.
What’s Next for Khloé
Kardashian’s pivot toward podcasting and new product lines suggests she is carving out a fresh path in the lifestyle and entertainment space. While her partnership with Grede may no longer be as strong, she remains a high-profile figure whose influence extends far beyond fashion.
