Kris Jenner Celebrates North West’s Modeling Debut in SKIMS Holiday Campaign. Twelve-year-old North West, daughter of Kim Kardashian and Kanye West, has officially made her modeling debut in the new SKIMS holiday campaign. The collaboration with Cactus Plant Flea Market launched on November 17, with the collection becoming available on November 20. North West stars in the festive-themed campaign, which her grandmother, Kris Jenner, publicly celebrated on social media. The family’s close involvement highlights the ongoing legacy of the Kardashian-Jenner brand and its younger generation of influencers.
North West’s SKIMS Campaign
The campaign video showcases North West in a gingerbread bear-themed hoodie and sweatpants set with signature blue braids. Set against a holiday tablescape adorned with cookies, North delivers a confident closing line to the camera: “Everybody’s wearing SKIMS.” The campaign represents a significant milestone for the 12-year-old, signaling her entry into the fashion industry.
The SKIMS collaboration, founded by Kim Kardashian in 2019, merges the brand’s iconic shapewear with Cactus Plant Flea Market’s playful aesthetic. North’s participation reflects the family’s consistent approach to including younger generations in high-profile projects.
Family Pride
Kim Kardashian expressed pride in her daughter’s debut. “Having North in the campaign made it really special,” she said in a press release. “She brought her unique personality to the collection, and it’s been wonderful to see her confidence shine.”
Kris Jenner, the family matriarch, shared the milestone on social media, emphasizing the importance of celebrating each member’s achievements. The holiday season adds another layer of significance, as the campaign coincides with family preparations for Christmas traditions involving all thirteen of her grandchildren.
Family Influence & Public Engagement
North West’s debut highlights the strategic influence of the Kardashian-Jenner family in the fashion and entertainment industries. Including the younger generation strengthens brand loyalty and public fascination. Analysts note that campaigns like this expand SKIMS’ audience, appealing to younger demographics while reinforcing the family’s public image of unity and support.
Public reaction has been overwhelmingly positive, with fans praising North’s poise and charisma in the campaign video. The debut also signals potential future opportunities in modeling and brand collaborations for North and other celebrity children.
SKIMS Holiday Collection & Family Activities
The SKIMS x Cactus Plant Flea Market collection officially drops on November 20 and will be available through SKIMS’ online store and select retail partners. North West may continue to feature in upcoming campaigns as the brand leverages her presence to attract wider attention.
Meanwhile, Kris Jenner’s family celebrations continue, including cherished Christmas Eve traditions and intimate gatherings following her 70th birthday earlier this year. These family moments continue to provide context and storytelling for public engagement around the Kardashian-Jenner brand.
