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Kylie Jenner Mourns Beloved Dog Norman Amid King Kylie Revival

Updated :  Thursday, October 23, 2025 12:32 AM
Kylie Jenner holding Norman, her Italian greyhound, in a heartfelt moment.

Reality TV star and entrepreneur Kylie Jenner has announced the death of her Italian greyhound, Norman, at nearly 13 years old. The news broke Wednesday via Jenner’s Instagram, where she shared a heartfelt tribute and a series of photos chronicling their time together. Norman’s passing comes as Jenner relaunches her “King Kylie” brand, which has recently drawn criticism for a controversial promotional video. The timing of the loss has added emotional weight to an already turbulent period for the beauty mogul.

Kylie Jenner, 28, revealed on October 22 that her longtime pet Norman had died after nearly 13 years. The announcement was made on Instagram, where Jenner expressed deep sorrow over the loss. Norman, an Italian greyhound gifted to Jenner at age 17, had been a staple of her public persona and family life. The tribute included personal anecdotes and photos, highlighting the emotional bond between Jenner and her dog. The news arrives as Jenner navigates brand backlash and personal relationship rumors.

Norman’s Legacy and Jenner’s Tribute

Norman entered Jenner’s life in 2012 as a Christmas gift and quickly became a fixture in her social media and reality TV appearances. In her post, Jenner wrote, “Normy, you filled my life and so many others with pure joy,” and added, “I wish I wasn’t writing this post.” She noted that her children had the chance to meet and love Norman, calling the experience “a blessing.” The slideshow featured images of Norman cuddling with Jenner and playing with her kids.

Celebrity Support

Following the announcement, Jenner received an outpouring of support from fans and fellow celebrities. Influencer Amanda Cerny commented, “Norm is playing endlessly in heaven now. You will meet again one day.” Model Amelia Gray added, “NORMYYYYYYYY we love you so much.” The emotional responses underscore Norman’s impact not just on Jenner’s life but within her broader social circle.

Brand and Public Sentiment

Norman’s death coincides with Jenner’s attempt to revive her “King Kylie” brand. A recent promotional video featuring Jenner in handcuffs inside a prison cell drew backlash for being “out of touch,” especially amid ongoing ICE raids in the U.S.. The juxtaposition of personal grief and public criticism has intensified scrutiny of Jenner’s brand messaging. While some fans sympathize with her loss, others remain critical of her recent marketing choices.

Personal and Professional Outlook

Jenner’s relationship with actor Timothée Chalamet is reportedly under strain, with insiders citing differing views on marriage and family. Professionally, Jenner is expected to continue promoting her cosmetics line despite recent backlash. Whether the emotional weight of Norman’s passing will influence her public engagements remains to be seen. Fans await further updates on both her personal and brand developments.

Kelly Powers

Kelly Powers is an entertainment writer who brings the world of movies, music, and celebrity culture to life for audiences across the U.S. and beyond. With a flair for storytelling and a deep love for pop culture, she covers Hollywood trends, streaming sensations, and global entertainment news with insight and style. Kelly’s writing keeps readers informed, entertained, and always in tune with what’s hot in the entertainment world.