Key Points
- Meghan Markle is launching a Valentine’s Day campaign for her lifestyle brand As Ever.
- Sources claim the rollout is deliberately timed to tie romance and family imagery to her brand identity.
- The campaign emphasizes mood and atmosphere rather than direct product sales.
- Promotional visuals include fruit spreads, roses, and intimate domestic themes.
- Critics have labeled the push a “soppy publicity blitz”, while supporters see it as strategic branding.
A Romantic Rollout
Meghan Markle is leaning into Valentine’s Day for the latest push behind her lifestyle brand As Ever. The Duchess of Sussex, who has described herself as an entrepreneur and female founder, is framing the rollout around romance and intimacy rather than traditional sales tactics.
According to a February 10, 2026 report from RadarOnline, the campaign is carefully timed. “Nothing about this rollout is accidental,” one source said. “The Valentine’s Day timing is deliberate.”
Campaign Details
The brand’s promotional content highlights shareable, cozy moments. One video shows a red ribbon box being unwrapped to reveal strawberry and raspberry fruit spreads, accompanied by the caption: “Thoughtfully made for sharing, gifting and slow mornings at home with loved ones.”
Insiders say the wording is designed to evoke comfort, closeness, and domestic peace, positioning As Ever as more than a product line—rather, as a lifestyle mood.
Echoes of Past Valentine’s Content
This isn’t Markle’s first Valentine’s-themed rollout. In 2024, she shared a breakfast video with her children Archie and Lilibet, set to Nat King Cole’s “L-O-V-E.”
The current campaign also recalls her earlier “American Riviera Orchard” jam gifts, with teasers featuring roses, jam jars, and a bitten strawberry. One caption read: “Tomorrow, we revisit something sweet. One flavor worth the wait. Another worth returning for.”
Public Reaction
While some see the campaign as a savvy way to connect with audiences through romance and family imagery, critics have dismissed it as “soppy publicity.” The rollout underscores Markle’s ongoing effort to position herself as a lifestyle entrepreneur while balancing her public image with Prince Harry in California.
What Happens Next?
With Valentine’s Day serving as the backdrop, As Ever is expected to continue building its brand identity around themes of intimacy and domestic romance. Whether audiences embrace the campaign as authentic or view it as overly sentimental remains to be seen.
