Melania Trump’s debut documentary has stunned Hollywood with an $8 million opening weekend, marking the biggest documentary launch in more than a decade. Despite months of skepticism and controversy, the film chronicling the final 20 days before Melania Trump’s return to the White House exceeded expectations. Industry trackers report it finished third overall at the box office, trailing only Iron Lung and Rachel McAdams’ thriller Send Help, but ahead of Jason Statham’s Shelter.
Amazon’s High-Stakes Gamble Pays Off
Amazon MGM Studios invested $75 million to acquire distribution rights and fund a global marketing campaign. Directed by Brett Ratner and produced by Muse Films—Melania’s own production company—the project was positioned as a prestige theatrical event rather than a niche political film. The simultaneous release across 27 international markets underscored its scale, making it the most expensive documentary ever released.
Older Audiences Drive Success
The film’s momentum came from a demographic often overlooked by Hollywood. Viewers over 55 accounted for 78% of ticket buyers, with women in that age group making up 72%. Rural theaters contributed nearly half of total sales, with Florida, Texas, and Arizona emerging as top-performing states. Analysts say the turnout highlights the influence of politically engaged older audiences.
Screenings Resemble Political Rallies
Reports from theaters described charged atmospheres, with applause during scenes of President Trump’s swearing-in and chants of “Trump 2028.” Social media amplified the energy, with supporters framing the film’s success as a cultural pushback against Hollywood.
Critics Push Back
While audiences embraced the film, critics remained divided. Variety dismissed it as “a documentary that never comes to life,” arguing it felt overly managed and promotional. Other outlets questioned its editorial independence. Still, negative reviews have not slowed ticket sales, underscoring the widening gap between critical reception and audience enthusiasm.
A Star-Studded Premiere
The Washington, D.C. premiere at the Trump Kennedy Center drew a mix of political and entertainment figures, including Robert F. Kennedy Jr., Dr. Mehmet Oz, Nicki Minaj, Robert Kraft, and Eric Adams. The event reinforced the film’s role as both cultural product and political statement.
Allies Praise Melania’s Role
U.S. Attorney Alina Habba praised Melania as “strategically sharp and resilient,” saying the film allows her to be seen beyond caricatures. Supporters argue the documentary reshapes public perception and elevates her cultural profile.
More Than Box Office Numbers
The opening weekend signals the commercial power of politically aligned media. Whether the film sustains momentum remains uncertain, but its debut has already rewritten expectations. For a project many predicted would falter, Melania has delivered one of the most talked-about openings of the year.
