Pop icon Miley Cyrus made a striking fashion statement at the Maybelline Serum Lipstick launch party held at Bar Marmont in Los Angeles on Friday, October 24. The 32-year-old Grammy winner arrived in a daring ensemble: a black Mugler suit jacket from the Paris fashion house’s Spring 2026 collection — worn without a shirt underneath. The look, paired with a long pendant necklace and tousled waves, highlighted Cyrus’s edgy style and marked her official debut as Maybelline’s global brand ambassador.
The event celebrated both the launch of Maybelline’s new Moisturizing Serum Lipsticks and Cyrus’s new role with the brand, drawing a crowd of celebrities including Ilona Maher, Brooks Nader, and Mikayla Nogueira.
Fashion, Partnership, and Event Highlights
Cyrus’s outfit featured a tailored black blazer with a plunging neckline and matching trousers, embracing a minimalist yet bold aesthetic. Her makeup included a dramatic brown smoky eye and nude lip — likely one of Maybelline’s new serum shades — which complemented her blue eyes and warm glam.
During the event, Cyrus gave a speech celebrating her partnership with Maybelline, calling it “serendipitous” and “kismet.” She told guests, “You truly can’t have Maybelline without Miley. It’s kind of in the name,” referencing her reimagined version of the brand’s iconic jingle, “Maybe It’s”.
Quotes and Reactions
Cyrus shared her excitement about the collaboration, saying:
“Everything in my life has happened in divine timing. This partnership could not have come at a more beautifully impeccable moment.”
She added:
“What I love most about Maybelline is that the values authentically align beautifully with mine. It’s all about self-expression and confidence and uniqueness.”
Fashion outlets praised the look, with Elle calling it “chic and fearless,” while Just Jared noted her “shirtless blazer moment” as a standout red carpet choice.
Brand Synergy and Cultural Influence
Cyrus’s appointment as global ambassador signals Maybelline’s push toward bold, expressive branding. Her reputation for fearless fashion and artistic individuality aligns with the company’s evolving image. The launch of the Moisturizing Serum Lipsticks, paired with Cyrus’s influence, is expected to drive strong engagement across Gen Z and millennial consumers.
The partnership also reflects Cyrus’s continued evolution as a style icon and cultural force. From her Grammy-winning collaborations to her fashion-forward appearances, she remains a prominent figure in both music and beauty.
What’s Next: Campaign Rollout and Future Appearances
Cyrus is expected to appear in upcoming Maybelline campaigns, including digital ads and social media activations featuring the new lipstick line. She may also perform her reimagined jingle “Maybe It’s” at future brand events.
Her next public appearance is slated for the Glamour Women of the Year Awards in November, where she’s rumored to present alongside fellow Maybelline ambassadors.
