Millie Bobby Brown, the “Stranger Things” and “Enola Holmes” star, has unveiled a bold new look with fiery red hair while promoting her cosmetics brand, Florence by Mills. The Instagram post, shared on November 8, 2025, highlighted the brand’s new plush serum-infused lip oil tint in four shades. Fans quickly praised her look, dubbing it her “glam press era.” Brown continues to combine fashion, beauty, and branding to strengthen her influence in the industry. Her new campaign demonstrates the growing reach of celebrity-led beauty lines.
Bold Red Hair and Campaign Details
Millie Bobby Brown showcased vibrant red hair in a series of Instagram photos and videos. In the first image, she wore a black outfit with a neat updo, accented by loose strands framing her face. Subsequent photos showed her demonstrating Florence by Mills’ new lip oil tint, applying it while interacting playfully with the camera. Brown has previously experimented with a variety of hair colors, including platinum blonde, pastel pink, and dark brown. Her latest look continues her trend of bold style choices and personal branding.
Fan Reactions and Industry Commentary
Fans and beauty enthusiasts responded enthusiastically to Brown’s new appearance. One fan commented, “My queen, this hair,” while another described the photos as “surreal.” Marketing experts note that celebrity-led campaigns like this one can significantly influence young audiences. Analyst Emily Clarke said, “Millie Bobby Brown merges style and product promotion effectively, creating a relatable and aspirational image for her followers.”
Impact on Branding and Market Reach
Brown’s latest campaign strengthens her position in both the entertainment and beauty industries. By integrating her acting persona with product promotion, she amplifies Florence by Mills’ visibility and appeal. Analysts predict that the red hair campaign could boost sales of the lip oil tint and sustain media attention for Brown across social and entertainment platforms. Her continuous evolution in style also reinforces her relevance in celebrity-driven marketing.
What’s Next for Millie Bobby Brown
Brown is expected to continue promoting Florence by Mills through future product launches and seasonal campaigns. While no official dates have been confirmed, fans can anticipate further engagement via social media posts, interviews, and potential collaborations. The “glam press era” appears to be the start of a sustained high-profile branding period for the actor.
Sources
RealityTea, Chhavi Puri
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