The 23rd annual National Dog Show returns this Thanksgiving, continuing a beloved holiday tradition for millions of American households. The event will air Thursday from 12 p.m. to 2 p.m. EST on NBC, directly following the Macy’s Thanksgiving Day Parade. More than 200 dog breeds will compete for the prestigious Best in Show title.
The event is hosted by John O’Hurley and David Frei, who have guided viewers through the competition for over two decades. Judging is conducted by officials from the American Kennel Club, ensuring high standards and competitive fairness. The National Dog Show provides festive, family-friendly entertainment and has become a Thanksgiving staple—often playing in the background of holiday cooking, gatherings, and celebrations.
How to Watch the National Dog Show Without Cable
Viewers do not need a cable subscription to watch the 2025 National Dog Show. The event can be streamed live across multiple platforms carrying NBC affiliates.
Streaming Platforms with NBC Access
Peacock — NBC’s official streaming service. The show will stream live and be available on demand.
Peacock Premium starts at $7.99/month.DirecTV Stream — Offers a 5-day free trial. NBC is included in eligible plans beginning at $39.99/month after trial.
Fubo — Known for sports and live broadcasting, also offers a free trial for new subscribers.
Hulu + Live TV and Sling TV — Additional options that carry NBC in select markets.
For many cord-cutters, trial offers make it possible to watch the dog show completely free.
What to Expect from the 2025 National Dog Show
The two-hour broadcast features a variety of dog groups, including hound, sporting, terrier, non-sporting, toy, herding, and working breeds. Each group winner advances to the final judging round, where one standout competitor earns the Best in Show trophy.
The event also celebrates canine companionship, breed education, and the joy that dogs bring to families everywhere. Behind the competition, viewers will enjoy heartwarming stories, expert insights, and playful backstage moments.
Why the Thanksgiving Dog Show Remains Popular
For many Americans, the National Dog Show is part of the rhythm of Thanksgiving Day. Tradition and family appeal continue to drive strong viewership. Audiences enjoy seeing extraordinary dogs, rooting for favorite breeds, and discovering new or rare varieties.
As streaming access expands, the show is more accessible than ever.
