Netflix is accelerating its push into video podcasts after striking a new licensing deal with iHeartMedia, bringing some of the most popular podcast brands to the streaming platform. Under the agreement, Netflix will stream the video versions of 15 iHeartMedia podcasts, including The Breakfast Club, My Favorite Murder, and Chelsea Handler’s Dear Chelsea.
The move signals Netflix’s growing ambition to become a destination not just for scripted series and films, but also for personality-driven talk content traditionally associated with YouTube and audio-first platforms.
Exclusive Video Home Beginning in 2026
As part of the deal, Netflix will become the exclusive streaming home for the video portions of the selected podcasts. This means the shows’ video versions will no longer be available on YouTube once the transition is complete.
New episodes, along with select library content, are scheduled to debut on Netflix in early 2026 in the United States. Audio-only versions of the podcasts will continue to be distributed through existing platforms.
The agreement follows a similar recent deal Netflix struck with The Ringer, reinforcing a broader strategy focused on nontraditional, creator-led programming.
A Diverse Podcast Lineup
The slate of podcasts heading to Netflix spans multiple genres, including true crime, comedy, pop culture, history, and sports. High-profile titles include:
The Breakfast Club with Charlamagne tha God
My Favorite Murder
Dear Chelsea with Chelsea Handler
Bobby Bones Presents: The Bobbycast
Behind the Bastards
This Is Important from the Workaholics creators
Stuff You Should Know franchise titles
New Rory and Mal
Joe and Jada
3 and Out with John Middlekauff
The mix reflects Netflix’s interest in broad audience appeal and established fan bases.
Netflix Sees Opportunity in Video Podcasts
Lauren Smith, Netflix’s Vice President of Content Licensing and Programming Strategy, said the partnership adds a new layer of variety to the service.
“With this partnership we are incredibly excited to offer our members such unmatched variety,” Smith said, highlighting the appeal of true crime, cultural commentary, and comedy-driven podcasts.
Netflix executives have increasingly emphasized engagement and time spent on the platform, and video podcasts—often longer-form and conversational—fit neatly into that strategy.
iHeartMedia Expands Beyond Audio
For iHeartMedia, the deal represents an expansion of its podcast ecosystem into premium video distribution. CEO Bob Pittman said the partnership opens the door to new audiences and formats.
“Audio podcasting has been the fastest-growing medium over the past 20 years,” Pittman said. “Now we’re thrilled to expand that experience with video podcasts.”
The collaboration positions iHeartMedia to capitalize on Netflix’s global reach while maintaining its strong presence in audio.
A Shift in Streaming Strategy
Netflix’s latest move underscores a broader shift in streaming, where platforms increasingly blur the line between traditional TV, creator content, and podcasting. As competition intensifies, video podcasts may become a key battleground for audience loyalty.
With high-profile brands and exclusive distribution, Netflix appears determined to stake its claim in the evolving podcast video space.
