North West, the 12-year-old daughter of Kim Kardashian and Kanye West, is once again drawing attention online after revealing a dramatic new beauty change. In a series of TikTok videos posted to the joint Kim and North account, North showed that she had bleached her eyebrows, pairing the look with a long blue wig and an all-black outfit.
The clips, shared earlier this week, show North confidently stepping back from the camera to display her full look. “Enjoy your lifeeee,” she wrote in the caption of one video.
A Creative Look Shared on Social Media
In addition to the eyebrow reveal, North posted other TikToks from the same day, including one filmed with a friend and another featuring Kardashian. In the mother-daughter clip, the pair wore oversized sunglasses and lip-synced together, continuing the playful, collaborative tone that has become common on their shared account.
The TikToks quickly circulated among fans, many of whom noted the boldness of North’s evolving style.
Exploring Personal Style at a Young Age
Over the past several months, North has increasingly used social media to express her creativity through fashion and beauty. In October, she appeared in TikTok clips wearing fake face tattoos, faux piercings, and grillz alongside friends, sparking mixed reactions online.
Some viewers praised her self-expression, while others voiced concern, questioning whether the looks were appropriate for her age. In response to criticism at the time, the Kim and North TikTok account replied in the comments, calling the reaction “such a non-issue.”
Addressing Public Scrutiny
North has also responded directly to online backlash in the past. In September, fans noticed what appeared to be a dermal piercing on her finger during a family outing in Italy. Though dermal piercings sit flat against the skin and are sometimes temporary or decorative, the discovery prompted renewed criticism toward Kardashian.
In response, the shared TikTok account reassured followers with a brief message: “it’s okay.”
Earlier this month, North addressed the ongoing criticism more pointedly. In a Dec. 9 TikTok, she lip-synced to audio saying, “Why are you crying? How old are you? Just pull it together,” adding text that read: “This is for everyone that’s mad over a finger piercing.”
Growing Up in the Public Eye
As the daughter of two globally famous parents, North has grown up under constant public attention. Her social media presence—closely monitored and shared with her mother—has become a space where she experiments with fashion, humor, and identity, often sparking debate among viewers.
Kardashian has previously said she tries to balance protecting her children’s privacy while allowing them creative freedom, especially as they express interest in fashion and art.
Online Reaction Continues
Reactions to North’s bleached eyebrows have ranged from supportive to skeptical, reflecting the broader conversation around children of celebrities and social media exposure. For now, North appears unfazed, continuing to post content that reflects her interests and personality.
As she navigates adolescence in the public eye, her TikTok presence remains a closely watched—and frequently discussed—window into how celebrity children express themselves online.
