Rauw Alejandro delivered one of the most notable performances of the 2025 Latin Grammys on Thursday night, showcasing a cultural mash-up centered on his Cosa Nuestra project.
The Puerto Rican singer opened the ceremony with a medley that blended tracks from Cosa Nuestra and its prequel Capítulo 0.
The performance highlighted traditional island elements, including bomba drums, vejigantes, and Afro-Caribbean dance.
The appearance came as Cosa Nuestra earned major nominations, including Album of the Year.
Rauw Alejandro’s set immediately generated strong reactions across social media and among music analysts.
What Happened on Stage
Rauw Alejandro performed a four-song medley featuring “Khe?,” “Carita Linda,” “Silencio,” and “Falsedad.”
The staging incorporated themes from Puerto Rico’s musical roots, blending modern reggaeton with folkloric elements.
The performance aligned with the Latin Grammys’ focus on cultural identity, as Alejandro represented his home island through sound, choreography, and visuals.
His album Cosa Nuestra, recognized for its fusion of rhythmic traditions, is nominated for Album of the Year.
His single “Baja Pa’ Acá” featuring Alexis & Fido is also up for Best Reggaeton Performance.
Quotes & Reactions
Music analysts praised the set’s blend of artistry and cultural representation.
Industry observers noted that Alejandro’s emphasis on Puerto Rican heritage “set the tone for the ceremony.”
Several Latin music commentators highlighted how the bomba drums and vejigantes reinforced the historical identity behind Cosa Nuestra.
While Rauw Alejandro did not give an on-stage speech, his recent interviews indicate his desire to “honor the island through sound and performance.”
What It Means Moving Forward
The performance strengthens Rauw Alejandro’s positioning as a leading contender for multiple Latin Grammy categories.
His culturally grounded medley may influence final voting sentiment for Album of the Year.
The set also reinforces his standing among peers, particularly in a ceremony led by major nominees such as Bad Bunny and Karol G.
Alejandro’s ability to blend tradition and mainstream sound continues to shape perceptions of his long-term artistic trajectory.
What’s Next for Rauw Alejandro
Rauw Alejandro is expected to continue promoting Cosa Nuestra: Capítulo 0 following the Latin Grammys.
Upcoming performances, media appearances, and additional music videos are anticipated in the coming weeks.
He recently released an iPhone-shot short film for “Besito en la Frente,” which may expand into a broader visual project.
Fans can expect additional tour announcements and collaborations to be revealed before the year ends.
Sources
ESPN
247Sports
On3
Rolling Stone
Latin Grammys Official Broadcast
