Ryan Serhant’s remarkable rise from struggling actor to one of the world’s most influential real estate brokers has reached a new milestone. As of 2025, Serhant’s net worth has climbed to $40 million, driven by massive real estate deals, a powerhouse personal brand, and the expansion of his brokerage, SERHANT.
Serhant, now the face of Netflix’s hit series Owning Manhattan, continues to dominate New York City’s luxury market while scaling multiple business ventures across media, education, and technology.
From Actor to Real Estate Titan
Serhant’s entry into real estate began on September 15, 2008—the same day Lehman Brothers collapsed and the global financial crisis erupted. At the time, he was a struggling actor booking small commercials and hand-modeling jobs.
His first year in real estate brought in just $9,000, a discouraging start in a devastated housing market. But Serhant refused to walk away. He leveraged his acting skills—presentation, confidence, adaptability—to stand out in a competitive field. Within years, he evolved into one of Manhattan’s top-producing agents.
Building the SERHANT Brand
Five years ago, Serhant launched SERHANT, a vertically integrated brokerage that blends real estate with in-house marketing, a content studio, and education services. The company’s sales volume has surpassed $580 million, with more than 80 new development projects under its umbrella.
Across his 16-year career, Serhant has closed over $15 billion in real estate transactions. His reputation for handling ultra-luxury listings has made him a first-choice agent for high-net-worth clients.
| Achievement | Details |
|---|---|
| Lifetime Sales Volume | Over $15 billion |
| Biggest Deal | Nearly $200 million |
| Notable Sale | $133 million Manhattan condo (2021) |
| Company Volume | $580+ million |
| Development Projects | 80+ |
His $133 million sale in 2021 became one of New York’s most expensive real estate deals at the time, second only to Jeff Bezos’ record-setting purchase.
Television Fame Amplified His Success
Serhant’s television career became a key pillar of his brand. His nine-season run on Bravo’s Million Dollar Listing: New York introduced him to millions of viewers and cemented his status as one of the city’s most charismatic brokers. He later hosted Sell It Like Serhant, a coaching series helping struggling agents improve their sales performance.
His latest show, Netflix’s Owning Manhattan, offers a behind-the-scenes look at the intense world of luxury real estate and the internal dynamics within the SERHANT brokerage.
Multiple Revenue Streams Fuel His $40 Million Net Worth
Beyond commissions, Serhant has diversified into education, media, and technology. His online sales course, Sell It Like Serhant, generated over $100,000 in a single day when it launched in 2019.
In 2024–2025, he raised $45 million in venture capital for S.MPLE, a real estate-tech platform designed to streamline property transactions. This move signals a major shift toward fintech, helping SERHANT evolve into a tech-driven global brand.
Serhant’s philosophy—visibility equals opportunity—continues to guide his growth. With estimated annual earnings near $10 million, he shows no signs of slowing down.
What Makes Ryan Serhant Stand Out?
Serhant attributes his success to three principles: relentless work ethic, persistence, and personal branding. His ability to turn storytelling into a selling tool remains unmatched in the industry.
By investing in content creation, agent development, and cross-industry partnerships, Serhant has transformed himself from a solo agent into the head of a rapidly expanding real estate empire.
