A new rental service for the Samsung Galaxy XR headset has launched in South Korea, offering enterprise clients a chance to test the high-end device without committing to its full retail price. Operated by metaverse distributor IP Mall, the program is not affiliated with Samsung directly and is restricted to verified businesses. The Galaxy XR, currently only available in the U.S. and South Korea, retails for approximately $1,799.
The initiative provides a low-risk entry point for companies interested in exploring extended reality (XR) applications, while addressing the device’s limited availability and steep cost.
Rental Terms and Eligibility
The rental program is exclusively for corporate clients. Businesses must submit a valid registration certificate to qualify. The daily rental fee is set at 159,000 Korean Won (approximately $110 USD), with a minimum rental period of two days.
No deposit is required, and the service is not open to individual consumers. IP Mall emphasized that the Galaxy XR’s current software ecosystem is geared toward professional use cases rather than consumer gaming.
Industry Commentary and Strategic Positioning
In a statement to local media, IP Mall clarified its decision to exclude general consumers: “The Galaxy XR is not yet optimized for gaming. Our focus is on enabling businesses to evaluate its productivity and development potential.”
Reuters previously reported that the Galaxy XR’s limited launch markets and high price point have slowed adoption. Analysts suggest the rental model could help Samsung gain traction in the enterprise sector, where use cases include training, design, and remote collaboration.
Market Implications and Adoption Strategy
The rental service highlights Samsung’s challenge in positioning the Galaxy XR amid a competitive XR landscape. While Meta’s Quest series dominates consumer VR, Samsung appears to be targeting enterprise adoption first.
By enabling hands-on trials, the rental model may accelerate feedback loops and inform future software development. It also allows Samsung to build a business-facing user base without immediate mass-market pressure.
What’s Next: Expansion and Ecosystem Development
The Galaxy XR rental service is currently limited to South Korea. No announcements have been made regarding international expansion or consumer trials.
Samsung is expected to release software updates and developer tools in early 2026 to broaden the device’s capabilities. Industry watchers will monitor whether the rental model leads to broader enterprise adoption or signals a pivot in Samsung’s XR strategy.
