Samsung has announced that its Global Goals app has surpassed $22 million in charitable donations, marking a major milestone in corporate social responsibility. The announcement was made on United Nations Day (October 24), highlighting the company’s ongoing partnership with the United Nations Development Programme (UNDP). The funds support global efforts targeting poverty, hunger, and sustainable development.
How the Samsung Global Goals App Works
The Samsung Global Goals app empowers users to contribute to international causes through digital engagement. Pre-installed on millions of Galaxy devices worldwide, the app allows users to support one of 17 Global Goals by watching ads that generate revenue. Samsung then donates this ad revenue directly to the UNDP.
According to Reuters, the app now has over 50 million monthly active users, demonstrating massive public engagement in social impact initiatives. The approach converts screen time into tangible, measurable aid—turning technology into a tool for sustainable philanthropy.
Reactions and Recognition
A spokesperson for the UNDP praised Samsung’s contribution, stating that the initiative “represents a modern model of citizen-powered giving.” Industry analysts have also highlighted the program’s innovation in bridging the gap between corporate responsibility and user participation.
Samsung representatives added that the company remains committed to leveraging its technology ecosystem to promote awareness of global development challenges.
Broader Impact and Industry Significance
The $22 million milestone underscores a significant shift in corporate philanthropy. By integrating social impact tools directly into its products, Samsung has set a precedent for other tech firms to follow. The initiative demonstrates how built-in apps can become powerful platforms for collective giving—especially when backed by large-scale user bases.
This success also shows how digital platforms can mobilize millions without financial barriers, reinforcing the growing trend of socially responsible technology use.
What’s Next for Samsung and UNDP
Samsung and the UNDP plan to expand the reach of the Global Goals app by introducing localized campaigns in emerging markets and increasing educational content about sustainability. The companies aim to further grow user participation, ensuring that everyday smartphone use continues to make a real-world impact.
With this latest milestone, Samsung strengthens its reputation as a leader in technology-driven philanthropy, blending innovation with purpose for a global audience.
