Sports Illustrated swimsuit model Leticia Martinez is making headlines once again, this time for showing off her sculpted abs in a social media post that quickly went viral. The 27-year-old model, athlete, and certified personal trainer lifted her workout sweatshirt to reveal her toned core, sparking admiration from fans and fitness enthusiasts alike.
Social Media Buzz
Martinez captioned the post, “Lounging in blackberry purple ,” referring to her Oneractive athleisure set. The casual yet striking photo drew thousands of likes and comments. Fans flooded her feed with praise, calling her a “purple princess” and “the most perfect girl.” Others simply expressed awe with heart-eye emojis and exclamations like “Wow wow WOW.”
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From Athlete to SI Swim Star
Martinez’s fitness journey is central to her growing influence. A former athlete, she transitioned into modeling after becoming a finalist in the 2025 Sports Illustrated Swim Search. Her athletic background and dedication to training have helped her stand out in the competitive modeling industry. Beyond modeling, she founded Elevate, a fitness app designed to inspire and guide users toward healthier lifestyles.
Miami Swim Week Spotlight
Last spring, Martinez walked the runway at the Sports Illustrated Swimsuit fashion show during Miami Swim Week. The VIP-only, sold-out event at W South Beach featured models from the current issue, including cover stars Livvy Dunne and Jordan Chiles. Other notable names included Penny Lane, Xandra Pohl, Jena Sims, Ilona Maher, Katie Austin, Nicole Williams English, Ali Truwit, Camille Kostek, Achieng Agutu, Jasmine Sanders, and Denise Bidot. Martinez’s presence at the show solidified her status as one of the rising stars in the SI Swim family.
Building Her Brand
Martinez’s ability to merge fitness and fashion has made her a standout figure. Her social media posts often highlight her athletic physique while promoting body confidence and wellness. By balancing modeling with entrepreneurship, she continues to expand her influence beyond the runway.
Fans Celebrate Her Dedication
The latest viral post is more than just a glimpse of her abs—it’s a testament to her discipline and commitment to fitness. Fans admire not only her beauty but also the hard work behind her physique. As one commenter put it, “You’re so beautiful ,” while another added, “In AWE.”
Looking Ahead
With her growing popularity, Martinez is poised to become one of the most recognizable faces in both fitness and fashion. Whether she’s walking the runway, training clients through her app, or sharing candid moments online, her ability to inspire remains at the core of her brand.
