Key Points
Sophie Ellis-Bextor will host a free festive pop-up event in Richmond this Friday
The event runs from 12 PM to 2 PM on George Street in partnership with Ocado
Ellis-Bextor will debut a festive track titled “Season’s Eatings” at 1 PM
Live performances will feature the Ocado Choir and the Soul Choir
Guests can enjoy complimentary British Christmas-inspired food tastings
Engaging Introduction
Richmond is set for a festive treat this week as Sophie Ellis-Bextor brings holiday cheer to the high street with a free pop-up event featuring live music, seasonal food tastings, and a debut festive performance. The lunchtime celebration, presented in collaboration with Ocado, promises a lively mix of music and modern Christmas flavors.
When and Where the Festive Pop-Up Takes Place
The free event will be held this Friday on George Street, Richmond, running from 12 PM to 2 PM. The pop-up is open to the public and designed to celebrate the start of the Christmas season with music, food, and community spirit.
Ocado has partnered with the singer to create an immersive experience that blends festive entertainment with food inspiration.
Live Choirs and a Special Performance from Ellis-Bextor
A major highlight of the afternoon will be live performances from the Ocado Choir, made up of the retailer’s delivery drivers and staff, alongside the Soul Choir.
Sophie Ellis-Bextor will take the stage at 1 PM to debut “Season’s Eatings,” a festive track created with Ocado. The song is a playful reworking of a traditional Christmas carol, inspired by Britain’s diverse and sometimes quirky holiday food traditions.
Free Festive Food Tastings with a Modern Twist
Guests can also visit Ocado’s “Season’s Eatings” food truck, where they will be offered complimentary samples inspired by modern British Christmas habits. The menu includes creative spins on festive favorites such as:
Tikka pigs in blankets
Crab rarebit
Dubai chocolate brownies with pistachio cream
The tasting experience reflects how traditional holiday dining is evolving across the UK.
Why the Event Reflects Changing Christmas Traditions
The pop-up forms part of Ocado’s wider Christmas campaign exploring how festive food traditions continue to change. Research commissioned by the retailer shows that 55% of Brits now follow their own unique Christmas food customs, including pairings like mince pies with cheese and seafood breakfasts.
Meanwhile, 40% of people surveyed said they are eager to try new flavors over the holidays—an appetite the Richmond pop-up aims to satisfy.
What Happens Next?
With the festive season officially underway, Ocado’s Christmas campaign is expected to continue with more seasonal activations and food inspiration nationwide. For local residents, Friday’s Richmond event offers an early and free way to step into the holiday spirit with live music, modern Christmas flavors, and a special performance from Sophie Ellis-Bextor.
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