Terry Crews delivered one of the most memorable moments of the 2025 Las Vegas Grand Prix when he drove the top three F1 finishers in a full-size, drivable LEGO Cadillac. The custom-built vehicle, made from over 418,000 LEGO bricks, headlined a highly-themed podium celebration on Saturday night. The unexpected crossover blended motorsport intensity with playful entertainment, drawing immediate global attention. Terry Crews’ role at the event showcased how Formula 1 continues to expand its reach beyond racing. The Las Vegas spectacle quickly became one of the weekend’s viral highlights.
What Happened, Who Was Involved, Key Stats
The unique moment occurred moments after the Las Vegas GP concluded, with Terry Crews driving a bright pink LEGO replica of a 1950s Cadillac onto the podium. The car, equipped with working lights and an active sound system, was constructed from 418,421 LEGO bricks by a specialized design team. According to Reuters, the build required several weeks of assembly to ensure safety, mobility and structural integrity.
Crews transported race winner Max Verstappen, runner-up Lando Norris and third-place finisher George Russell into the podium zone. The Cadillac navigated the paddock smoothly, drawing cheers from thousands in attendance. The activation was part of a multi-year partnership between Formula 1 and the LEGO Group.
Quotes & Analyst Reactions
A Formula 1 partnership spokesperson compared the moment to a major halftime show surprise:
“Terry Crews brought the energy only he can deliver. It was a perfect blend of precision engineering and joy.”
Motorsport analysts praised the decision, calling it an innovative approach to audience engagement. One analyst noted:
“This was more than a stunt. It was a strategic brand move. Terry Crews helped F1 hit an entertainment high point in a competitive U.S. market.”
The drivers also reacted positively. Verstappen was seen laughing as Crews revved the vehicle. Lando Norris called it “one of the coolest podium rides ever,” while George Russell described the experience as “unexpected and very fun.”
How It Affects F1’s Audience & Market Strategy
The Terry Crews LEGO Cadillac moment represents a key shift in Formula 1’s push to attract younger and family-focused fans. Similar to a team unveiling a bold uniform redesign or high-energy pregame ritual, F1’s collaboration with LEGO aims to diversify its fan base.
The Las Vegas GP already leans heavily into entertainment, and this activation strengthened its place as a major crossover event. Social media engagement spiked immediately—with fan videos trending across Instagram, TikTok and YouTube.
Analysts say this kind of entertainment-first initiative helps F1 secure long-term traction in the U.S., where competition for sports viewership is intense. By pairing star power like Terry Crews with recognizable brands like LEGO, Formula 1 created a culturally relevant moment that resonated far beyond racing enthusiasts.
Future Events, Partnerships & Announcements
F1 and LEGO are expected to unveil more collaborative projects throughout the 2026 season. Additional build reveals and fan-interactive displays are rumored for upcoming Grand Prix locations, though official details are yet to be confirmed.
The Las Vegas GP organizers also hinted at expanding the entertainment elements for next year’s event. Terry Crews is expected to return for future promotional campaigns, though no official announcement has been made.
With the 2025 season heading into its final stretch, F1 continues to evaluate new ways to blend competition with entertainment. Fans can expect more off-track showpieces, expanded fan zones and further integrations between motorsport and global entertainment brands.
SOURCE
ESPN Motorsport Desk
247Sports Racing & Entertainment Division
On3 Sports Business
Reuters Event Coverage
Associated Press Trackside Notes
