The celebrated K-pop powerhouse TWICE has marked a major milestone: their 10th anniversary in the music industry. In unison with this celebration, the nine-member group stepped onto the international fashion stage, performing at the famed Victoria’s Secret Fashion Show 2025. As part of the excitement, they opened up about which of the brand’s iconic “Angels” they admire most — offering a fascinating glimpse into how K-pop pop culture and high fashion are colliding in new ways.
A milestone on the runway
On 15 October 2025, TWICE delivered a landmark moment at the Victoria’s Secret Fashion Show held at the Brooklyn Navy Yard in New York City, at Steiner Studios. Four of the members — Nayeon, Jihyo, Momo and Tzuyu — took the runway and performed songs from their discography, including “This Is For” (from their fourth full-length album) and “Strategy” from their December 2024 EP.
The performance coincided with their anniversary year — and it was historic: TWICE became the first K-pop group ever to perform at this legendary show.
They donned pieces from Victoria’s Secret’s youthful PINK line, including bodysuits, cropped jackets and fuzzy knee-high boots — pink and black dominating the palette.
Who’s their favourite Angel?
During pre-show preparations, the group engaged in an interview (with the style magazine NYLON) in which they were asked to name their favourite Victoria’s Secret Angel. The responses shed light on how the members respect the model world and what they value.
Nayeon revealed she was excited about the Korean-American model Yoon Young Bae making her runway appearance at the 2025 show: “Looking forward to her… part on the show!”
Momo pointed to American model Taylor Hill as her pick, praising Hill’s “beauty and confidence” and runway charisma: “Every time she walks the runway, her beauty and confidence just seem to double. The charisma she has when she steps out is incredible.”
The power of crossover influence
TWICE’s appearance at the fashion show did more than make headlines: it demonstrated just how global K-pop’s reach has become. For instance, the show included garments from Victoria’s Secret that TWICE members wore — and fans responded. One particular inner-garment piece (worn by Tzuyu) “quickly sold out”, underscoring the retail impact of K-pop styled endorsements.
This moment illustrates key trends: the fusion of music and fashion, East meets West cultural exchange, and the commercial clout of K-pop beyond just music charts.
Reception: cheers and critiques
Unsurprisingly, the reaction on social media was mixed. On the positive side, many praised TWICE’s milestone performance as a win for K-pop representation in major Western fashion arenas. On the flip side, some viewers believed the group’s performance distracted from the models — one critique being that not all nine members could attend. Additional commentary targeted Tzuyu’s live vocals, with some fans voicing concern; Tzuyu later clarified she was battling a sore throat due to a busy schedule.
These responses reflect a broader conversation: When a group from one field (music) crosses into another (fashion modelling), fans and critics may split — evaluating artistry, stage presence, authenticity and audience expectations.
Why this matters for USA & UK audiences
For readers in the United States and the United Kingdom, this story is topical because it bridges multiple pop-culture domains.
In the U.S., the Victoria’s Secret Fashion Show remains a high-profile event tied to modelling and global brands. TWICE’s presence signals increasing internationalisation of this space.
In the U.K., where K-pop has seen growing popularity, TWICE’s runway moment aligns with broader interest in cross-cultural entertainment and fashion.
For brand watchers and culture-trend analysts, this moment showcases how music acts become fashion influencers, and how that influences what consumers buy and how they identify with artists.
For fans (both in U.S. and U.K.), the naming of favourite Angels gives a personal wink into the performers’ tastes, and invites deeper engagement: Who else did they admire? What will this mean for future collaborations?
Moving forward: what to watch
Brand collaborations: Will Victoria’s Secret leverage this moment to tap deeper into K-pop or Asian markets?
TWICE’s fashion trajectory: Having broken the runway barrier, will more members appear at fashion events, campaigns or brand partnerships?
Fan-commerce ripple: As observed, a wardrobe piece worn by TWICE sold out quickly — this suggests brands might strategically align with K-pop to drive fast-paced sales.
Cultural crossover strategy: Expect more K-pop acts to appear in major Western cultural events — music, fashion, red carpet appearances — as brands and artists court global audiences.
Audience reaction: Given the mixed feedback, balancing fan expectations (live vocal performance, full-group participation) with brand/show needs will be crucial for future crossover events.
