The official KPop Demon Hunters HUNTR/X Fashion Doll 3-Pack has sold out in less than an hour after pre-orders launched globally on November 12 via Mattel Creations. The high-end collectible set, featuring the film’s heroines Rumi, Mira, and Zoey, has become one of the fastest-selling Netflix-related merchandise drops of the year.
The sell-out underscores the massive global demand for official Demon Hunters merchandise — driven by the film’s record-breaking viewership on Netflix and strong fan engagement across social media platforms.
What Fans Bought and Why
According to Mattel Creations, the HUNTR/X Fashion Doll 3-Pack was released in collaboration with Netflix and Hasbro, directly responding to fan requests for high-quality collectibles based on the hit animated movie.
Each premium doll in the set includes character-specific weapons, detailed finale costumes, and a certificate of authenticity. The retail price was $150, with shipping scheduled for Fall 2026.
The demand reflects the film’s massive popularity — KPop Demon Hunters amassed over 325 million views shortly after release, ranking among Netflix’s most-watched animated features of the year.
A Case Study in Fan-Driven Merchandising
In a statement to Reuters, industry analysts said the partnership between Mattel, Netflix, and Hasbro represents a “new model of fan engagement” — connecting audiences to on-screen stories through premium collectibles.
Marketing strategist Erin Lowe noted, “The speed of this sell-out shows the maturity of the fandom economy. Fans don’t just want digital stories; they want tangible pieces of them.”
Collectors and online resellers are already listing pre-orders on secondary markets, with prices expected to double or triple once shipping begins.
What It Means for the Toy and Entertainment Market
The quick sell-out of the Demon Hunters HUNTR/X Doll Set sends a strong signal to toy makers and studios alike: limited-edition, high-end merchandise drives both cultural excitement and long-term brand value.
By prioritizing premium quality over mass production, the collaboration sets a new standard for how studios can extend their stories beyond the screen.
Industry experts expect other franchises to adopt similar strategies in 2026 — emphasizing exclusivity, craftsmanship, and direct-to-fan retail models.
What’s Next for Demon Hunters Fans
As of now, Mattel Creations has not confirmed a restock of the HUNTR/X dolls. However, insiders hint that additional collectibles tied to the Demon Hunters universe could be unveiled in early 2026 alongside sequel announcements.
Fans continue to speculate about new releases tied to the rumored Demon Hunters 2, though Netflix has yet to issue an official confirmation.
Quick Facts
Who: Mattel, Netflix, Hasbro collaboration
What: KPop Demon Hunters HUNTR/X Fashion Doll 3-Pack
When: Pre-orders opened November 12, sold out in under an hour
Where: Mattel Creations (online exclusive)
Why: Massive fan demand following the film’s Netflix success
How: Limited production and direct-to-consumer model
Sources
Reuters Entertainment Report (November 2025)
Mattel Creations Official Store
Netflix Global Viewership Data
Hasbro Brand Press Release
