Consumers across the U.S. are preparing for one of the biggest shopping events of the year. Black Friday 2025 officially falls on November 28, kicking off the start of the holiday shopping season and signaling deep price cuts across major retailers.
Industry analysts expect record-breaking participation, driven by aggressive promotions and early access sales that begin weeks before the main event. Retailers such as Amazon are preparing to roll out significant markdowns beginning in early November, giving shoppers more time to browse and secure limited inventory.
Early Access Expands Shopping Window
Amazon has historically stretched Black Friday into a month-long event, launching early deals to help reduce online traffic surges and minimize website crashes on Thanksgiving night. This extended strategy also supports budget-conscious consumers who prefer to divide purchases across several weeks instead of a single high-pressure shopping day.
Retail experts believe this year’s early rollout will be even more extensive, offering shoppers improved availability and more opportunities to capture top deals before they sell out.
Top Categories Expected to Dominate
High-demand products are likely to fuel major buying waves, with deep discounts expected on kitchen appliances, beauty, and home technology.
Dyson, a consistent Black Friday favorite, typically offers steep markdowns on vacuum cleaners, air purifiers, and hair tools. Luxury beauty brands such as Olaplex and Charlotte Tilbury are also projected to feature heavily discounted bundles and gift sets — items known for earning thousands of positive reviews during past sales cycles.
Consumer search data shows that premium beauty and home appliances are the categories most likely to disappear from inventories within hours once deals go live.
Smart Planning for Maximum Savings
Financial experts strongly recommend planning early. Creating a budget and priority shopping list remains one of the most effective strategies for avoiding impulse purchases and overspending.
Shoppers are encouraged to begin tracking prices now, enabling easier comparison when promotions launch. Setting price alerts through online tools or retailer apps can provide immediate notifications when items drop to their lowest value.
With many of the most popular deals selling out rapidly, preparation and prompt action will be essential for securing high-ticket savings.
Black Friday Beyond the Main Event
Although Black Friday remains the biggest shopping day of the year, discounts are expected to continue through Cyber Monday and into the following week, creating an extended sales period that benefits online shoppers and those who prefer in-store browsing.
Retail analysts say both formats have advantages — in-store buyers can secure doorbuster offers, while online shoppers gain convenience with broader inventory and rapid delivery.
