Jason Kelce is shedding new light on what he thinks is the “coolest” part of his brother Travis Kelce’s relationship with Taylor Swift — and it has nothing to do with fame, viral moments, or the constant media spotlight. Instead, it’s about the unexpected way the pop superstar is bringing families together.
During a recent episode of the “New Heights” podcast, which he co-hosts with Travis, the former Philadelphia Eagles star explained how Swift’s presence has drawn a new wave of young girls to the NFL. That growing interest, he says, is fostering special bonding moments between fathers and their daughters.
Swift’s Influence Creates New Football Traditions
Speaking with guest Charissa Thompson, Jason described the fan response as heartwarming and transformative.
“That’s one of the coolest things I get when people talk about Taylor and Travis,” he said. “Hearing from dads or hearing from daughters about that.” He added that the effect is “an awesome thing” and one he hadn’t expected.
Thompson agreed, noting that many young girls who previously didn’t follow football are now watching games every week. Their motivation? Taylor Swift’s support for Travis Kelce and the Kansas City Chiefs.
For countless families, this shift has created new weekend traditions — watching football together, learning the rules, and cheering on their favorite players.
A Growing Trend Across the NFL
The cultural effect isn’t limited to the Kelce brothers. Kansas City Chiefs quarterback Patrick Mahomes shared that his own four-year-old daughter, Sterling, has become more invested in football because of Swift.
“Taylor being at all the games has been awesome,” Mahomes said during a recent team press conference. He credited her appearance at stadiums for bringing “new light to the sport” and emphasized how meaningful it is to see young girls, including his daughter, take interest in football.
Mahomes said the visibility of a global superstar at NFL games is helping broaden the league’s fan base, engaging children who may have never otherwise connected with the sport.
A Shift in NFL Culture and Audience
Swift’s involvement with the league — from appearing in stadium suites to fueling headlines across sports and entertainment — has contributed to a noticeable shift in the NFL’s demographics. Parents report their daughters asking questions about the sport, learning players’ names, and requesting to watch games.
This ripple effect, sparked by her relationship with Travis Kelce, is creating a more inclusive environment around the NFL. Analysts say this could introduce millions of new fans to the league, most of them young girls experiencing football for the first time.
Jason Kelce believes this unexpected but powerful impact is what stands out most about the relationship. Beyond celebrity attention, he sees it as a moment that’s strengthening family connections and reshaping how the next generation engages with football.
FAQs
What did Jason Kelce say about Taylor Swift?
He said the “coolest” part of her relationship with Travis is how it brings dads and daughters together through football.
Has Taylor Swift increased NFL viewership?
Yes. Her attendance at games has sparked a surge of interest among young girls and new fans.
When did Taylor Swift and Travis Kelce start dating?
They were first publicly linked in 2023.
What is the “New Heights” podcast?
A weekly podcast hosted by Jason and Travis Kelce covering sports, pop culture, and their lives.
How has the NFL reacted to Taylor Swift?
The league has embraced the increased visibility and broader fan engagement she brings.
