Fashion mogul Kim Kardashian made headlines over the weekend after sharing a now-deleted Instagram Story featuring her latest workout ensemble. The 45-year-old SKIMS founder was seen training with celebrity fitness coach Melissa Alcantara on Sunday morning, dressed in a form-fitting brown NikeSKIMS sports bra and matching leggings. The outfit highlighted Kardashian’s cinched waist and drew praise from fans for blending fitness and fashion.
The post quickly went viral before being removed, sparking conversation across social media platforms.
🔹 Who, What, When, Where, Why, How
Kim Kardashian shared a mirror selfie and workout video on Instagram Stories on Sunday, October 26, 2025, from her Los Angeles home gym, showcasing her NikeSKIMS workout fit. The post featured Kardashian alongside trainer Melissa Alcantara, both dressed in coordinated athletic wear. The purpose was to highlight her Sunday fitness routine, while also promoting her SKIMS x Nike collaboration.
🔹 Main Details: Outfit Breakdown and Session Highlights
- Kardashian wore a brown sports bra and leggings set from NikeSKIMS
- The outfit emphasized her waistline and athletic silhouette
- She trained with Melissa Alcantara, known for celebrity fitness coaching
- The video included a mirror selfie and short clip of their workout
- The post was deleted shortly after posting, but screenshots circulated widely
The look was praised for its sleek design and functional appeal, merging performance with style.
Quotes and Reactions
Fitness expert Alcantara reposted the clip, writing:
“Sunday grind with the queen herself. NikeSKIMS never misses.”
Fans on X commented:
“Kim’s waist in that fit is unreal. Fitness goals.”
Fashion analyst Rachel Bernstein told StyleWire:
“Kim continues to redefine activewear by merging luxury aesthetics with athletic practicality.”
Brand Visibility and Audience Engagement
Kardashian’s post served as a strategic boost for NikeSKIMS, reinforcing the brand’s crossover appeal in both fashion and fitness markets. The viral reaction underscores her influence in shaping consumer trends and driving engagement. The cinched-waist design also aligns with SKIMS’ core messaging around body contouring and confidence.
The deleted post only amplified interest, with fans and media outlets dissecting the look and its impact.
Kim Kardashian via Instagram stories. pic.twitter.com/4yVXaIMBWM
— Access Kardashian (@accesskardash) October 27, 2025
What’s Next: Brand Expansion and Public Appearances
- NikeSKIMS Fall Collection: Expected to drop in November 2025
- Kim Kardashian appearance: Slated for Forbes Women’s Summit in early December
- SKIMS retail expansion: New pop-ups planned in New York and Miami
- Fitness content: Kardashian may release a behind-the-scenes training series with Alcantara
Fans can expect more crossover content blending fashion, fitness, and lifestyle.
