ABC has announced Taylor Frankie Paul as the next lead for The Bachelorette, marking a first in the franchise’s history. The news was revealed on the “Call Her Daddy” podcast on September 10, 2025, breaking the tradition of selecting leads from Bachelor Nation alumni. Paul, known for The Secret Lives of Mormon Wives, brings a fresh perspective to the reality series. The 2026 season is set to premiere next year, bridging audiences from her current show returning November 13, 2025. ABC’s unconventional choice aims to attract new viewers and modernize the series’ approach.
A Historic Casting Move
Taylor Frankie Paul is the first Bachelorette lead chosen from outside the franchise. ABC’s decision ends the long-standing practice of selecting former Bachelor or Bachelorette contestants. According to Variety, the network is seeking to broaden its audience by introducing a familiar face from another reality series.
Paul’s existing fanbase, especially on social media platforms like TikTok, is expected to generate early buzz for the upcoming season. Her current show, The Secret Lives of Mormon Wives, returns on November 13, creating cross-promotional opportunities.
Quotes and Reactions
Network insiders confirmed to The Hollywood Reporter that selecting Paul was a deliberate strategy to engage younger viewers. One ABC executive stated, “We want to embrace evolving media habits and bring fresh storylines to The Bachelorette.”
Fans on social media have expressed mixed reactions. Some applaud the innovative approach, while traditional viewers question the departure from franchise norms. Analysts note that this move could redefine audience expectations and ratings performance.
Changing Franchise Dynamics
The casting of Taylor Frankie Paul signals a strategic shift in ABC’s reality programming. By moving outside Bachelor Nation, the network hopes to increase engagement, attract diverse audiences, and generate higher online viewership.
Industry observers predict the season will test the franchise’s ability to innovate while maintaining its core fanbase. Successful reception could pave the way for future casting choices that deviate from historical patterns.
Season Premiere and Promotion
The new Bachelorette season is slated for 2026. In the meantime, Paul’s existing reality series will air starting November 13, 2025, providing a natural promotional bridge. ABC may also release additional casting details and promotional materials closer to the premiere date.
The network’s announcement via podcast rather than traditional press underscores a focus on digital-first engagement strategies, highlighting the evolving nature of television publicity.
Sources
Variety
The Hollywood Reporter
Associated Press
