Key Points
- Microsoft increases Xbox Series console production ahead of Grand Theft Auto VI’s fall 2026 release.
- New partnership with Foxconn Vietnam enables manufacturing of up to 4.8 million units annually.
- Strategy aims to stabilize pricing and avoid shortages amid global tariff pressures.
- GTA VI’s console‑exclusive launch expected to boost both Xbox and PlayStation sales.
- Next‑gen Xbox hardware reportedly not arriving until 2027, making this ramp‑up crucial.
Microsoft Prepares for GTA VI Demand Surge
With Grand Theft Auto VI set to launch in fall 2026, Microsoft is significantly increasing production of its Xbox Series consoles to meet what is expected to be one of the biggest gaming demand spikes in years. The company confirmed the move as part of a broader strategy to strengthen its market position ahead of Rockstar Games’ highly anticipated release.
Foxconn Partnership Expands Manufacturing Capacity
To scale production efficiently, Microsoft has partnered with Foxconn’s Vietnam division, which will now be capable of producing up to 4.8 million Xbox units per year.
The expanded manufacturing footprint is designed to:
- Prevent supply shortages
- Maintain stable retail pricing
- Offset global tariff challenges
- Ensure consistent availability during the GTA VI launch window
This marks one of Microsoft’s largest pre‑launch production increases in recent years.
GTA VI Expected to Drive Console Sales
Rockstar’s next major title will debut as a console exclusive, a move that is expected to boost hardware sales across both Xbox and PlayStation platforms.
The Xbox Series X, which currently outperforms the base PS5 model in raw power, may become an especially attractive option for players seeking the best possible GTA VI experience.
Industry analysts predict a surge in console purchases leading up to the game’s release, mirroring previous GTA‑related hardware spikes.
Positioning Ahead of Next‑Gen Xbox in 2027
Reports suggest Microsoft’s next‑generation Xbox hardware will not arrive until 2027, making the current Series X|S lineup the company’s primary platform for GTA VI’s launch cycle.
By increasing production now, Microsoft aims to:
- Maximize sales before the next-gen transition
- Strengthen its install base
- Capitalize on one of the most influential game releases of the decade
The move underscores how pivotal GTA VI is expected to be for the gaming industry.
What Happens Next?
Microsoft will continue scaling production throughout 2025 and 2026, with additional updates expected as GTA VI’s release window approaches. Retailers are preparing for high demand, and analysts anticipate record-breaking sales across both hardware and software once Rockstar begins its full marketing rollout.
