ABC World News Tonight continues its long-running holiday tradition as Made in America with David Muir returns for its 14th year, spotlighting small U.S. businesses ahead of Christmas 2025. This year, the festive showcase gains additional star power as Oprah Winfrey once again joins the series, unveiling her “Favorite Things” sourced entirely from American entrepreneurs.
For the fifth consecutive year, Oprah’s curated picks appear alongside Muir’s annual gift guide, offering viewers a blend of luxury, craftsmanship, and meaningful gifting options. From gourmet pantry staples to classic American-made tools, the lineup reflects the continued rise of small businesses shaping the holiday retail season.
A Tradition of Highlighting U.S. Craftsmanship
David Muir’s Made in America series has become a trusted guide for holiday shoppers looking for quality domestic products. The 2025 edition expands its reach, featuring everything from artisanal food brands to family-owned Christmas tree farms. Muir’s on-ground visits—tasting ice cream, exploring workshops, and meeting founders—add authenticity that resonates with viewers nationwide.
The segment’s mission remains clear: to uplift American entrepreneurs and highlight products created with care, innovation, and community values.
Oprah’s Favorite Things Bring Extra Spotlight
Oprah Winfrey’s holiday list continues to influence consumer trends across the U.S., making her partnership with ABC News even more impactful. Her 2025 selections emphasize practicality with a touch of indulgence, reinforcing her long-standing support for local makers.
This year’s featured businesses include:
| Business | Category | Highlights |
|---|---|---|
| Rubirosa | Pasta & Gourmet | Pasta sampler kits, signature marinara sets |
| Van Leeuwen Ice Cream | Artisanal Ice Cream | Small-batch ice cream with premium ingredients |
| Zeroll | Kitchen Tools | Iconic American-made ice cream scoops |
| U.S. Christmas Tree Farms | Holiday Products | Tree-growing kits and seasonal decor |
Together, the picks celebrate American quality and tradition while offering standout gift choices for diverse budgets.
Why the 2025 Guide Matters
As consumer interest in local products grows, the Made in America series plays a vital role in boosting small-business visibility during the most critical shopping period of the year. The combination of Muir’s storytelling and Oprah’s endorsement power significantly increases nationwide demand for featured items.
For many small brands, appearing in the gift guide can result in record-breaking sales and long-term customer loyalty.
How to Shop the Featured Gifts
Shoppers can explore the full lineup of products through ABC News digital platforms, World News Tonight segments, and business websites linked through the broadcast. Most featured products are available online, making it easy for holiday shoppers to support U.S. makers from anywhere in the country.
As the 2025 holiday season unfolds, David Muir and Oprah Winfrey’s collaboration continues to celebrate American creativity while guiding millions toward meaningful gift choices rooted in craftsmanship and community pride.
