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Maura Higgins: From Love Island Breakout to Reality TV and Fashion Star

Updated :  Monday, January 12, 2026 1:30 AM

Key Points

  • Maura Higgins rose to fame on ITV’s Love Island Season 5 in 2019.
  • She later competed on Dancing On Ice in 2020.
  • Higgins collaborated with boohoo on a clothing edit.
  • She fronted a major campaign for Ann Summers.
  • Her career spans modeling, reality TV, and brand partnerships.

Rise to Fame

Irish model and former grid girl Maura Higgins became a household name after appearing on the fifth season of Love Island in 2019. Her outspoken personality and memorable one-liners quickly made her one of the most talked-about contestants of the series.

Television Career

Following her Love Island success, Higgins expanded her reality TV presence. In 2020, she joined the cast of Dancing On Ice, showcasing her versatility beyond dating shows. Her appearances cemented her status as a regular fixture on British television.

Fashion and Brand Collaborations

Higgins has also made her mark in the fashion industry. She partnered with boohoo to curate her own clothing edit, bringing her signature style to fans. Additionally, she starred in a high-profile campaign for Ann Summers, further establishing herself as a fashion and lifestyle influencer.

Context: Why It Matters

Higgins’ trajectory highlights the growing influence of reality TV stars in mainstream entertainment and fashion. From reality competitions to brand endorsements, she has leveraged her platform to build a multifaceted career.

What Happens Next?

With her continued presence in television and fashion, Higgins is expected to remain a prominent figure in UK entertainment. Fans can anticipate further collaborations and appearances as she expands her brand beyond reality TV.

Kelly Powers

Kelly Powers is an entertainment writer who brings the world of movies, music, and celebrity culture to life for audiences across the U.S. and beyond. With a flair for storytelling and a deep love for pop culture, she covers Hollywood trends, streaming sensations, and global entertainment news with insight and style. Kelly’s writing keeps readers informed, entertained, and always in tune with what’s hot in the entertainment world.