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Ireland Baldwin Shares Hilarious ‘Rules’ for Nepo Babies on Instagram

Updated :  Thursday, February 12, 2026 8:48 AM

Key Points

  • Ireland Baldwin posted a playful Instagram video listing five rules for “nepo babies.”
  • Her rules included embracing celebrity lineage, staying relatable, and dating someone whose family is devastated by the breakup.
  • Baldwin emphasized not denying privilege, joking about crying allowances based on the number of famous parents.
  • The model’s tongue-in-cheek advice quickly gained traction online.
  • Baldwin has previously spoken about the realities of growing up as Alec Baldwin’s daughter.

Ireland Baldwin’s Viral Video

Ireland Baldwin, daughter of actor Alec Baldwin, took to Instagram this week to share a humorous take on what it means to be a “nepo baby.” In her video, she outlined five tongue-in-cheek rules that she believes celebrity children should follow.

“Look, if you’re going to be a nepo baby, there are rules that we all have to follow,” she said. “I’m sorry, but there are rules. I’ll share them with you.”

The Five Rules

  1. Don’t deny it. Baldwin urged celebrity kids to acknowledge their privilege rather than pretend they achieved success without it.
  2. Crying allowances. She joked that one famous parent allows one daily cry, while two famous parents mean unlimited crying.
  3. Gift-giving etiquette. Baldwin advised lying about using parents’ money for gifts, suggesting they claim it came from a forgotten acting residual.
  4. Stay relatable. She encouraged nepo babies to share down-to-earth anecdotes, like riding the bus, instead of flaunting VIP childhood perks.
  5. Date strategically. Baldwin humorously insisted that every nepo baby must date someone whose family is devastated by the breakup—not because of them, but because they were fans of their parents.

Context: The Nepo Baby Debate

The term “nepo baby” has become a cultural talking point, referring to children of celebrities who benefit from family connections in entertainment and fashion. Baldwin’s playful rules highlight the ongoing conversation about privilege, relatability, and public perception of celebrity offspring.

What Happens Next?

 

Kelly Powers

Kelly Powers is an entertainment writer who brings the world of movies, music, and celebrity culture to life for audiences across the U.S. and beyond. With a flair for storytelling and a deep love for pop culture, she covers Hollywood trends, streaming sensations, and global entertainment news with insight and style. Kelly’s writing keeps readers informed, entertained, and always in tune with what’s hot in the entertainment world.