Dua Lipa has officially been named the new global brand ambassador for Bulgari, and her debut campaign is already turning heads.
A Minimalist Statement
The pop superstar kept her look simple yet striking, wearing an oversized crisp white shirt fastened by just a single button. The relaxed silhouette draped softly, revealing a hint of skin while maintaining Bulgari’s signature elegance. She paired the shirt with classic blue jeans cinched at the waist with the black Déhanche Tetra Belt, adding a touch of modern edge.
4K | Dua Lipa for Bvlgari pic.twitter.com/IerQWNiUU3
— JumpTrailers (@JumpTrailers) February 19, 2026
Jewelry That Shines
Lipa modeled several pieces from Bulgari’s iconic collections, including the Serpenti Viper and B.Zero1 lines. The gold jewelry elevated her understated outfit, highlighting the brand’s ability to merge timeless luxury with contemporary style.
Casual Glamour
The photoshoot captured Lipa reclining casually on a glossy black leather sofa, exuding effortless confidence. Her laid-back styling contrasted beautifully with Bulgari’s high jewelry, creating a campaign that feels both approachable and aspirational.
Fans React
The announcement, made on February 18, quickly went viral. Fans praised Lipa’s ability to embody Bulgari’s modern glamour while staying true to her own fashion-forward persona. The campaign reinforces her growing influence in both music and fashion.
Bulgari’s Choice
By naming Dua Lipa as its global ambassador, Bulgari continues its tradition of partnering with cultural icons who represent boldness and sophistication. Lipa’s effortless blend of minimalism and allure makes her a perfect fit for the brand’s evolving image.
