Hunter Schafer is drawing attention for her striking appearance in Gentle Monster’s Fall 2025 campaign, where she stars in a short film titled The Hunt. The one-minute piece, directed by Nadia Lee Cohen, debuted this week and features Schafer in a vivid red mini dress as she navigates a surreal suburban setting. The campaign was highlighted in a recent Instagram post by Elle Magazine, which quickly went viral.
Fans praised Schafer’s look, calling her “stunning” and declaring her “body is tea.”
Hunter Schafer, 26, stars in Gentle Monster’s Fall 2025 campaign, which launched on October 29, 2025, through a short film titled “The Hunt”, directed by Nadia Lee Cohen. The campaign was released via Instagram and fashion media outlets, including Elle Magazine, to promote Gentle Monster’s latest eyewear collection. Schafer’s red mini dress and performance in the eerie, cinematic short have drawn widespread acclaim. The campaign blends fashion, film, and surrealism, aligning with the brand’s avant-garde aesthetic.
Campaign Concept and Styling
- Film Title: The Hunt
- Director: Nadia Lee Cohen
- Brand: Gentle Monster
- Collection: Fall 2025 eyewear
- Styling: Red mini dress, minimalist accessories, bold makeup
- Setting: Suburban dreamscape with horror-inspired visuals
The campaign emphasizes minimalist eyewear designs with slim frames and metallic finishes, showcased through Schafer’s stylized performance.
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Quotes and Reactions
Elle Magazine (@elleusa):
“Hunter Schafer stars in Gentle Monster’s surreal new campaign, ‘The Hunt.’”
Fan reactions on Instagram:
“Body is tea.” “Oh it’s everything.” “She’s so good in everything.”
WWD described the campaign as:
“A surreal suburban narrative that elevates eyewear into cinematic art.”
Fashion Influence and Brand Strategy
Schafer’s involvement reinforces her growing influence in the fashion world. Known for her roles in Euphoria and Cuckoo, she continues to bridge entertainment and high fashion. Gentle Monster’s decision to launch its collection through a short film rather than a runway show reflects a shift toward immersive digital storytelling. The campaign’s viral success also highlights the power of social media in driving brand engagement.
Schafer’s performance adds depth and visibility to the brand’s artistic vision.
What’s Next: Campaign Rollout and Public Appearances
- Eyewear Launch: Gentle Monster Fall 2025 collection now available online and in select stores
- Press Coverage: Features expected in Vogue, W Magazine, and Harper’s Bazaar
- Schafer’s Upcoming Projects: Cuckoo promotional tour and rumored fashion collaborations
- Fan Engagement: Behind-the-scenes content and interviews anticipated in coming weeks
The campaign sets the tone for fall fashion and Schafer’s continued rise as a style icon.
Sources
- WWD
- The Fashionography
- Elle Magazine Instagram
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